The automobile division
Importation and retail
GBH began this activity by importing Renault in Martinique in 1988, which it continues to distribute within the four overseas departments. The activity developed with several brands, including Hyundai in Reunion Island, Guadeloupe, and New Caledonia, Mercedes in Reunion Island and Guadeloupe, Volkswagen in Reunion Island, and Citroën in Algeria.
Car rental is based on short-term rentals for touristic use, and long-term rentals aimed at professionals and companies.
By means of several international franchises and local brands such as Europcar, Jumbo Car , Sixt and System Lease , GBH is present in Martinique, Guadeloupe and Reunion Island.
GBH has developed a long-term partnership predominantly with Michelin . GBH is the exclusive distributor of Michelin in Martinique, Guadeloupe, French Guiana, Reunion Island, Trinidad and Tobago and New Caledonia.