GBH and the Martinican Beef Breeder Co-operative (Codem) have signed “Envie pays”, a quality charter to promote local beef. This trading partner agreement provides farmers with a new economic model for selling their production.
In practice, this agreement establishes a close relationship between producers and consumers with a co-sponsorship between shops and breeders.
The Group’s outlets employ special signage to ensure sufficient visual merchandising for products and also carry out sales initiatives and promotions throughout the year.
Producers undertake to deliver quality meat to outlets and delegate “ambassadors” to meet and talk to customers in supermarkets.