Cultivating the entrepreneurial spirit

GBH is present in French Overseas Territories and in Africa around three main centres of activity:


for the training and integration of young people

The School of Management and GBH are joining forces to create a Vocational Degree for future department managers on the island. This 3-year higher education degree is the first in Réunion to qualify for the DistriSup label. It responds to the significant need for qualified staff in the mass retail sector that is currently thriving in Réunion.

for local production

A native of and committed to Grand Ilet, Maximin Maillot created his poultry farming business for egg production in 1975 with the desire to develop a strong economy in his village. For 3 years now he’s been working in organic egg production. “In real terms, GBH has been working with local agrifood industry players for 35 years,” explains Amaury de Lavigne, director of Carrefour Réunion. 

A growing
international group

Founded in 1960 4444
a 100% 4444 family-owned group
11000 44444 employees
Present in 17 44 territories

Main franchisors

Mr. Bricolage

Sales breakdown

Mass retail
Automobile retail
Industrial and diversified activities

Major stakeholder in overseas retail and development through its international sites


425 employees


203 employees

Ivory Coast

Metropolitan France


70 employees


1426 employees

French Guiana

482 employees

Reunion Island

2982 employees


2056 employees

New Caledonia

887 employees

Dominican Republic

Trinidad & Tobago

33 employees


89 employees


2 employees


120 employees

158 marins prennent le départ de la Route du Café le 7 novembre 2021 pour braver l'Atlantique en duo avant de rejoindre Fort-de-France en Martinique, nouvelle terre d’accueil de la course.


Il y aura 79 bateaux, 4 classes (Class 40, Imoca, Ocean50, Ultim), sur la ligne départ de la course la plus longue et la plus exigeante.

En Martinique, sur le Malécon, le village d’arrivée accueillera le public du 20 au 30 novembre 2021.De nombreux exposants martiniquais valoriseront leur savoir-faire local : le monde de la voile, la yole mais aussi les acteurs du café Martinique et les associations œuvrant pour le développement durable. 

Tous mobilisés auprès de la Ville de Fort-de-France, le Comité Martiniquais du Tourisme, le Grand Port et les nombreux partenaires locaux. GBH est un partenaire officiel de la 15ème édition de la Transat Jacques Vabre. GBH partenaire officiel de la Transat Jacques Vabre destination Martinique.

Accès du village d’arrivée soumis au pass sanitaire.