Undertaking
for the training and integration of young people
GBH works to promote a real link between the world of education and business, in order to provide professional training to students and support their employment.
Partnerships with committed players
Established in 2011 between Université des Antilles et de la Guyane, now the Université des Antilles and GBH, the "Working together for training and employment" Foundation is extending its activities for the 2020-2025 period.
In this context, the Group implements actions to raise awareness of its trades and vocational educational programmes suited to the companies’ needs and which are designed to promote the employability of young people from the West Indies.
GBH, a partner of the School of Business and Management of Reunion Island and the Chamber of Commerce and Industry of New Caledonia, also accompanies students in preparatory classes for the prestigious schools of Martinique, Guadeloupe and Reunion Island.
Awareness-raising initiatives
Through these partnerships with universities and schools in the different territories in which it is established, GBH carries out numerous actions to promote professional integration: meetings between students and professionals, visits and internships in companies, language courses, professional conferences, vocational training, thesis prizes, tutoring, etc.
*CDI - French regions
Discover some of our actions
Forecasting the future
Thanks to the government’s youth employment plan, Cama, GBH’s automotive subsidiary in Guadeloupe, signed 15 apprenticeship contracts, despite the uncertain health and economic climate. Every department in the company benefited from this opportunity, including the repair shops, customer relations centre, accounting, spare parts warehouse and sales office. At an unpredictable time when the recruitment of specialist profiles in the auto sector is proving increasingly difficult, attracting these young talents who applied by their own volition and developing their skills provides considerable business security for the future.
The University of the French Antilles-GBH Foundation: committed to the employability of young people
Every year since 2011, the University of the French Antilles-GBH Foundation has organised the Student Career Forum in the French West Indies. This initiative aims to facilitate experience and skills sharing between company managers and students for improved professional integration. The aim is to create interactive meetings between students, teachers and business executives to provide students with practical information on different professions, how to enter them and career prospects.
Since 2011, the University of the French Antilles-GBH Foundation has carried out a host of actions with clearly defined objectives:
- Promote student openness towards the Caribbean
- Raise awareness among young people about higher education and the business world
- Provide professional training programmes
- Develop close and supportive relationships with students
- Reward excellence.
In 2020, the University of the French Antilles-GBH Foundation was extended for a period of five years.
“Working together for training and employment” with the GBH – Université des Antilles Foundation
GBH and Université des Antilles Foundation: “Working together for training and employment”
GBH and the University of the French Antilles and University of Guyana have been carrying out concrete actions since 2010 in order to provide professional training to students. This partnership was strengthened in 2011 with the creation of the GBH-Université des Antilles Guyane Partnership Foundation “Working together for training and employment”, which has become the GBH – Université des Antilles Foundation since the university’s separation in 2014. It’s a partnership at national level, based on the idea of moving on to universities’ Liberties and Responsibilities of Universities (RCE) and government university reforms.
A host of actions are carried out by GBH and the Université des Antilles Foundation of which the aims are clearly defined:
- Promote student openness towards the Caribbean: proposing internships in the Caribbean in the group’s companies
- Raise awareness among young people about higher education and the business world: GBH executives’ involvement to lead conferences, take part in coaching sessions or CV workshops.
- Professionalise the training programmes: creation of a Master specialising in IT or sales
- Develop close and supportive relationships with students: organisation of the Job and Career Forums on university campuses each year.
- Reward excellence with thesis prizes.
The UA – GBH partnership foundation was created for a duration of 5 years. It was extended for the same duration in 2017, and has a €150,000 budget allocation and is managed by a board of directors with 12 members, 8 from the University, 4 from GBH:
-Its Chair is Eustase Janky, president of the University of the French Antilles since 2017,
-Stéphane Hayot (MD of GBH) is director of the GBH-UA Foundation; Bernard Hayot (CEO of GBH), Rodolphe Hayot (MD of GBH) are directors of this Foundation and highly involved in the running of it.
The Job and Career Forums, organised in Martinique, Guadeloupe and Guyana for 8 years.
In 2019, the GBH-UA Foundation organised, on one hand, and within the framework of the GBH and University of Guyana partnership on the other, the ninth edition of the student Job and Career Forums. This involves interactive meetings between students, (from the University of the French Antilles, preparatory classes, BTS (advanced vocational diploma), EGC (business school)…), teachers and business executives to give students practical information on different professions, how to enter them and career prospects. In addition, these Forums are also the means to meet professionals directly on their company stands and have pre-selection interviews in response to internship offers. More than 100 professionals get involved each year to reach almost 500 young people per territory.
Creation of the Vocational Degree in Business and Distribution “Department Management – Distrisup Management” in partnership with the GBH UA foundation and the University of Rouen
As part of its commitment to the professional integration of young people, the GBH – Université des Antilles (UA) Foundation has introduced, in partnership with the University of Rouen Normandy and the DistriSup* Management Network, a Vocational Degree in Business and Distribution “Department Management – Distrisup Management”. This work-linked course, which takes into account the changes that are currently taking place within the distribution sector, aims to prepare students and working professionals for executive positions. Implemented in 2018, the first class of the Vocational Degree in Business and Distribution has 13 students and takes places as a work-study programme, with 14 weeks spent at the university and 32 weeks in the company. This training programme is given by the UA and University of Rouen faculty and Distribution professionals.
Sponsorship of first-year engineering students
Launched in 2012 in partnership with the École nationale supérieure des ingénieurs en arts chimiques et technologiques – Ensiacet (National School of Engineers in Chemical and Technological Arts), the INP (National Polytechnic Institute) of Toulouse and the Guadeloupe Regio, the engineering training programmes have about 80 students enrolled each year. GBH supports first year students studying the Energy Systems speciality and Materials Engineering speciality: they have the opportunity to do their internships in the Group’s companies, the Group’s managers give lectures and coach them throughout the year (preparing their CV, job interview…).
In 2015, the UA-GBH Foundation created a professional training degree, Miage (computer-based methods applied to business management), in Guadeloupe, including coaching sessions for several hundred students looking for internships or employment and a contribution to the fees of a language course abroad for ten students.
In 2012, UAG won first prize in the “Relationships with companies” category during the MCE Awards (national awards for the innovations of universities and prestigious schools). The jury recognised the various tools and actions implemented by UAG, such as its proactive policy to bring together local economic players, which includes the UAG-GBH Foundation.
In 2011, the UAG and GBH created a Department Manager university diploma (Dumar). Adapted to the real needs of the mass retail sector in the French Antilles-Guyana, this bachelor degree level work-study programme relies on experienced professionals who provide students with the skills and techniques required of department managers and the educational content of higher university education. Fifteen of the 20 students of the first class obtained their diploma. Twenty-six students graduated from the second class.
Increasing student-company interactions
GBH – initially via Carrefour Destreland – has been a partner of the preparatory class for the prestigious business schools of the chamber of commerce and industry (CCI) of Guadeloupe since 2006. The aim is to increase interactions between companies and students by supporting them in their training and their search for internships and employment.
Since 2008, an intensive English language preparation course for the English portion of the entrance examinations for business schools is offered each year to three deserving students from the first year of the preparatory class, selected by the teachers. In addition, each year GBH's general management and human resources departments present the Group's activities and professions to second year students in the CCI preparatory class.
In July 2016, GBH provided funding for the language course in London of three deserving students to help them prepare for the English portion of the entrance examination to prestigious business schools.
Training engineers on the challenges of local economic and industrial development
Launched in 2012 in partnership with the École nationale supérieure des ingénieurs en arts chimiques et technologiques – Ensiacet (National School of Engineers in Chemical and Technological Arts), the INP (National Polytechnic Institute) of Toulouse and the Guadeloupe Region, the engineering department of Université des Antilles is the only one authorised by the French engineering accreditation institution of the Americas/Caribbean region. Established at the Fouillole campus, both of the department’s programmes, one in environmental engineering and the other in energy systems engineering, had 57 students in 2016.
The 13 first-year students enrolled in the energy systems course and the 8 in materials engineering were sponsored by Rodolphe Hayot, GBH’s executive officer. The Group offers internships in companies designed to promote their future employability, provides tours of its sites, organises meetings with its employees and thematic conferences lead by its executives.
These two high-level programmes contribute to the emergence of future managers capable of meeting the challenges of local economic and industrial development. They meet the needs of the territories and businesses. Six months after graduating, 75% of the engineering students of the 2015 year group were professionally integrated. The 2016 year group had a success rate of 78%.
Promoting apprenticeships to boost employability among Guyanese youth
Particularly well adapted to the situation of French Guiana, apprenticeships promote long-term employability through the benefits of work-study programmes. In 2020, Carrefour Matoury, with GBH, got involved in this education initiative to meet the training needs and promote the social and vocational inclusion of young people in French Guiana. Signing a new partnership with Elfort secondary school in Mana, paved the way for introducing a butchery and charcuterie vocational qualification as well as qualifications for students wanting to learn the trades of fishmongering or catering. Two apprentices studying for the CAP butchery and BEP butchery/charcuterie qualifications graduated in a year. This year, another three butchery apprentices were recruited and an additional apprentice studying to become a fishmonger was also taken on. This means that over 20 apprentices have been hired in the sector.
Training for young people: a constant mission
Guyane Automobile, a GBH subsidiary, has long been committed to promoting the development of young people in the region and improving their employability in the professional world. In 2021, the company hired and trained 76 interns and 14 students on a work-study programme in its sales, marketing, accounting, reception, mechanics, HSE and HR departments. Continually making strides to help young people in their career development, Guyane Automobile takes regular action. For example, it supplied a 17-seater minibus worth €64,000 to the region’s only technical college. Located in Saint-Laurent du Maroni, this school trains up young people in jobs related to heavy goods vehicles. Myriam Jacques, managing director of Guyane Automobile and currently patron of the 2024 cohort of the EGC, Guyana’s sales and management school, mentored a group of 20 students during their Bachelor degree studies.
Job speed dating to combat student hardship
“Come and show your sales acumen”: this was the slogan Carrefour Matoury, Contact and Brioche Dorée, GBH subsidiaries in Guyana, used to promote a second job speed dating session on the campus of the University of Guyana. All three companies got a chance to talk with students who came to prove their skills and motivation in the hope of bagging a second, more in-depth interview. Over two job speed dating sessions held at the university campus, the companies met with over 170 students at the pre-interview stage. This operation subsequently led to the awarding of over 25 student contracts.
Encouraging apprenticeships in Guiana: involvement of apprentices and GBH
The apprenticeship programme set up in Guiana in partnership with Pôle Emploi, Akto, GBH and Carrefour Matoury, the Greta, and Max Joséphine Vocational School trains just under 20 apprentices. In 2020, halfway through their training, the partners decided to celebrate the apprentices’ involvement with a placeholder graduation ceremony. The Apprenticeship Trophy was created for this occasion to highlight partner companies’ commitment and expertise.
Three academic trophies were awarded. GBH, through Carrefour Matoury, was awarded a prize in the “Innovative Project” category. Two other Apprenticeship Trophies were awarded in the “Tradition and Public Service” and “Remarkable Investment” categories.
More information: https://bit.ly/3ln4wrC
The University of Guyana and GBH have signed a s partnership helping young people move into the workplace
The University of Guyana and GBH have decided to increase their efforts in helping young people move into the workplace by signing a partnership agreement, which has the ambition of bringing the world of business closer to those of schools and universities.
A partnership to improve the professional integration of young Guianese people. The aim of this partnership agreement between the University of Guyana and GBH is two-fold: to pool both partners’ skills and resources and to facilitate the exchange of experience and skills between company executives and students.
Actions carried out by the University of Guyana and GBH:
-Raise awareness among young people about higher education and the business world
-Actions carried out by the University of Guyana and GBH
-Reward excellence with personalised professional mentoring
Besides offering internships in some of the Group’s businesses, company visits, assistance for students in their job search, the Career Forum is one of the partnerships’ flagship actions.
Organisation of the Career Forum for 10 years in Guyana
This forum is for university, EGC (business school), BTS (advanced vocational diploma), IUT (Polytechnic) and preparatory class students.
The aim is to create interactive meetings between students, teachers and business executives to provide students with practical information on different professions, how to enter them and career prospects.
GBH committed to training young people in sales and retail
With the introduction of the work-study programme “Distrisup”, certified by the enterprise and national universities network, the mission of GBH in partnership with the EGC business school in Martinique and the IAE management school on Réunion Island is to train young people in sales and retail trades.
Eleven students from Réunion Island and 20 from the French West Indies and French Guiana have started their one-year course, alternating classes and a job at GBH subsidiaries with the aim of becoming aisle managers.
The objective of this course is to train professionals who are already working as well as young people studying three essential retail skills: business, logistics and management. They share their experience along the entire team of professionals who guide them on their journey!
Over 10 years, GBH has trained almost 180 employees in retail trades in view of giving them the keys to occupying management positions at Carrefour, Mr. Bricolage and Decathlon stores.
GBH committed to training and employability in food-related trades
GBH committed to training and employability in food-related trades, in partnership with the Medef, Pôle Emploi, AKTO Martinique and Ladom.
In 2018, GBH put in place a training programme for employees working for one of its subsidiaries and external candidates to obtain a CQP (vocational qualification certificate) in butchery. Over 20 young people were trained up and nine more will complete their training in June 2022.
For the graduation ceremony held on 7 March 2022 to reward their efforts and determination, Carrefour members involved had the opportunity to celebrate the last two programme cohorts.
This training is open to everyone and takes part over nine months in several stages: the apprentices do an initial work placement at the hypermarkets then complete a food hygiene course before spending two months in mainland France studying at a training centre specialising in food and catering professions, fully funded by the company.
Back in Martinique, they continue their remote learning for the theory part while working in our stores for six months for the practical part.
The University of the French Antilles-GBH Foundation: committed to the employability of young people
Every year since 2011, the University of the French Antilles-GBH Foundation has organised the Student Career Forum in the French West Indies. This initiative aims to facilitate experience and skills sharing between company managers and students for improved professional integration. The aim is to create interactive meetings between students, teachers and business executives to provide students with practical information on different professions, how to enter them and career prospects.
Since 2011, the University of the French Antilles-GBH Foundation has carried out a host of actions with clearly defined objectives:
- Promote student openness towards the Caribbean
- Raise awareness among young people about higher education and the business world
- Provide professional training programmes
- Develop close and supportive relationships with students
- Reward excellence.
In 2020, the University of the French Antilles-GBH Foundation was extended for a period of five years.
“Working together for training and employment” with the GBH – Université des Antilles Foundation
GBH and Université des Antilles Foundation: “Working together for training and employment”
GBH and the University of the French Antilles and University of Guyana have been carrying out concrete actions since 2010 in order to provide professional training to students. This partnership was strengthened in 2011 with the creation of the GBH-Université des Antilles Guyane Partnership Foundation “Working together for training and employment”, which has become the GBH – Université des Antilles Foundation since the university’s separation in 2014. It’s a partnership at national level, based on the idea of moving on to universities’ Liberties and Responsibilities of Universities (RCE) and government university reforms.
A host of actions are carried out by GBH and the Université des Antilles Foundation of which the aims are clearly defined:
- Promote student openness towards the Caribbean: proposing internships in the Caribbean in the group’s companies
- Raise awareness among young people about higher education and the business world: GBH executives’ involvement to lead conferences, take part in coaching sessions or CV workshops.
- Professionalise the training programmes: creation of a Master specialising in IT or sales
- Develop close and supportive relationships with students: organisation of the Job and Career Forums on university campuses each year.
- Reward excellence with thesis prizes.
The UA – GBH partnership foundation was created for a duration of 5 years. It was extended for the same duration in 2017, and has a €150,000 budget allocation and is managed by a board of directors with 12 members, 8 from the University, 4 from GBH:
-Its Chair is Eustase Janky, president of the University of the French Antilles since 2017,
-Stéphane Hayot (MD of GBH) is director of the GBH-UA Foundation; Bernard Hayot (CEO of GBH), Rodolphe Hayot (MD of GBH) are directors of this Foundation and highly involved in the running of it.
The Job and Career Forums, organised in Martinique, Guadeloupe and Guyana for 8 years.
In 2019, the GBH-UA Foundation organised, on one hand, and within the framework of the GBH and University of Guyana partnership on the other, the ninth edition of the student Job and Career Forums. This involves interactive meetings between students, (from the University of the French Antilles, preparatory classes, BTS (advanced vocational diploma), EGC (business school)…), teachers and business executives to give students practical information on different professions, how to enter them and career prospects. In addition, these Forums are also the means to meet professionals directly on their company stands and have pre-selection interviews in response to internship offers. More than 100 professionals get involved each year to reach almost 500 young people per territory.
Creation of the Vocational Degree in Business and Distribution “Department Management – Distrisup Management” in partnership with the GBH UA foundation and the University of Rouen
As part of its commitment to the professional integration of young people, the GBH – Université des Antilles (UA) Foundation has introduced, in partnership with the University of Rouen Normandy and the DistriSup* Management Network, a Vocational Degree in Business and Distribution “Department Management – Distrisup Management”. This work-linked course, which takes into account the changes that are currently taking place within the distribution sector, aims to prepare students and working professionals for executive positions. Implemented in 2018, the first class of the Vocational Degree in Business and Distribution has 13 students and takes places as a work-study programme, with 14 weeks spent at the university and 32 weeks in the company. This training programme is given by the UA and University of Rouen faculty and Distribution professionals.
Sponsorship of first-year engineering students
Launched in 2012 in partnership with the École nationale supérieure des ingénieurs en arts chimiques et technologiques – Ensiacet (National School of Engineers in Chemical and Technological Arts), the INP (National Polytechnic Institute) of Toulouse and the Guadeloupe Regio, the engineering training programmes have about 80 students enrolled each year. GBH supports first year students studying the Energy Systems speciality and Materials Engineering speciality: they have the opportunity to do their internships in the Group’s companies, the Group’s managers give lectures and coach them throughout the year (preparing their CV, job interview…).
In 2015, the UA-GBH Foundation created a professional training degree, Miage (computer-based methods applied to business management), in Guadeloupe, including coaching sessions for several hundred students looking for internships or employment and a contribution to the fees of a language course abroad for ten students.
In 2012, UAG won first prize in the “Relationships with companies” category during the MCE Awards (national awards for the innovations of universities and prestigious schools). The jury recognised the various tools and actions implemented by UAG, such as its proactive policy to bring together local economic players, which includes the UAG-GBH Foundation.
In 2011, the UAG and GBH created a Department Manager university diploma (Dumar). Adapted to the real needs of the mass retail sector in the French Antilles-Guyana, this bachelor degree level work-study programme relies on experienced professionals who provide students with the skills and techniques required of department managers and the educational content of higher university education. Fifteen of the 20 students of the first class obtained their diploma. Twenty-six students graduated from the second class.
Developing integration through teamwork and team sports
Mr. Bricolage has sponsored, since 2003, the "Yole du Robert", an activity led by the Las Palmas association, which aims to promote the social integration of young people from the city of Le Robert who are experiencing difficulties by involving them in a collective and unifying project: the construction and maintenance of a round skiff and training of its crew.
Skiffs are beautiful, traditional Martiniquan boats and the Tour des Yoles Rondes, a week-long team race which consists of sailing around the island, is a major event in Martinique.
The Las Palmas association, which upholds the values of integration, prevention, sharing and progress, knowing how to live together, as well as the transmission of experience and know-how from those with more experience to younger people, has appealed to Mr. Bricolage in such a way that the brand has been its exclusive partner since 2010.
Taking action against exclusion
Established in 1993 by 13 major groups, including Casino, Danone and Renault, the FACE (Fondation Agir Contre l’Exclusion – Action Against Exclusion Foundation) business club, with its 4,000 partners and recognised public utility, is a tool to prevent and work against all forms of exclusion and discrimination, particularly professional exclusion and discrimination. Its network of local clubs spans various territories in France and abroad.
In 2012, GBH and FACE conducted an initial joint action by organising a "Diversity and Excellence" morning together. The aim of this event, which was attended by students, economic, social and educational players, was to encourage young graduates to pursue management positions, to invite them to diversify their professional choices – particularly for women – and also to promote diversity within companies and professional organisations, from the recruitment process to career development.
In order to deepen and sustain their partnership, GBH and FACE-Martinique signed an agreement in February 2013 whose aim, through concrete actions, is to promote diversity and excellence and favour equal opportunities.
Encouraging success
GBH and Internat de la Réussite (Boarding Schools for Success) signed an agreement in 2014 regarding Martinique. Internat de la Réussite is a programme set up by the State in 2009, which helps deserving and working students from disadvantaged social backgrounds to pursue their studies in the best possible conditions.
The boarding school in Martinique can accommodate 73 students. It is dedicated to the preparatory classes of prestigious schools.
GBH is committed to helping students prepare for competitive examinations by:
• Covering the costs of language courses abroad which open students to the international context. In 2016, 30 students were able to discover Ireland during an immersion language programme.
• Participating in the Jobs Forums, which raise awareness of these young people to the socio-economic fabric and give them the key tools of their future profession.
• Preparing for examinations with the help and tutoring of Group employees.
• Organising activities that contribute to their cultural enrichment, such as visiting exhibitions at the Clément Foundation.
This partnership for the professional integration of young people continues in 2017.
Promoting the integration of deserving young graduates
GBH is a partner of the Nos Quartiers a Talents (NQT – Our Neighbourhoods have Talent) association, which promotes the professional integration of young people from priority neighbourhoods or disadvantaged social groups by arranging to have them sponsored by experienced entrepreneurs and executives. All young beneficiaries must be under the age of 30, with higher education degrees and in search of employment. The advice given by the sponsors is related to job searches, CVs, cover letters, interviews, help with networking, etc.
There are three separate systems.
"Nos Quartiers ont des Talents", the association’s historic operation, targets young graduates with at least 4 years’ higher education from the priority neighbourhoods of large French cities or disadvantaged social groups.
"Nos Territoires ont des Talents” targets young graduates with at least 3 years’ higher education in French territories where this level of diploma best suits the needs of the employment area.
"Nos Outremer ont des Talents” (Our Overseas Departments and Territories have Talent) targets young graduates with at least 3 years’ higher education who live in French overseas departments and territories. This system has been deployed since 2013 in Martinique, Guadeloupe, Reunion Island and since 2015 in French Guiana.
On the national level, 36,925 young graduates have been included in one of these three programmes since 2005, supported by 9,983 sponsors, thanks to the support of 930 partners and patrons. 70% of the young people in the study found a permanent and qualified job, in an average of seven months.
Many GBH executives have integrated this programme, which complements both the target (young graduates with 3 years’ higher education) and the object (equal opportunities) of the actions the Group already carries out for students.
Supporting students in their training
GBH and Bellevue Secondary School signed an agreement to assist students in preparatory classes for prestigious business schools in their training and search for internships and employment.
Each year, three first-year students, selected by the faculty, are able to take a language course abroad, with GBH covering the costs of the foreign language courses during the stay. GBH's management team also welcomes second-year students to introduce the Group's business areas, as well as the most sought-after specialisations, and organises informal exchanges with its employees who graduated from prestigious schools.
Over the past few years, many deserving students have benefited from language courses in London, including one at the EF (Education First) international language centre, with plane tickets offered by Air Caraïbes as part of a partnership with GBH, a cultural trip to Paris, including tours of museums and the HEC campus in Jouy-en-Josas (78), or iPads offered during the "Prix de l'excellence" awards organised by Bellevue Secondary School. In addition, many students have completed internships in the Group's companies.
Taking action for the professional reintegration of job seekers
Martinique Automobiles, a subsidiary of GBH, launched a tailor-made vocational training programme in partnership with Pôle emploi and Opcalia. This initiative was designed to contribute to the professional reintegration in the automobile sector of young Martiniquan job seekers who have been unemployed for over a year. The tailor-made educational programme takes place at the MA/Academy, the Martinique Automobiles training centre.
In 2015, the eight selected candidates, aged 18 to 33, and holding a secondary school vocational diploma, a BEP (technical school certificate) or a CAP (vocational training certificate) in automotive mechanics and maintenance, received 400 hours of training divided between theoretical instruction and practical training experience in the Martinique Automobiles workshops.
In 2016, ten successful candidates each received three-month's training in the trade of workshop receptionist, which encompasses everything from customer relationship management to vehicle return.
For both sessions, graduation was preceded by a "job dating” encounter between candidates and professionals of the automotive sector, with self-management, self-presentation and recruitment interviews being an integral part of the training process.
The results were positive: the majority of candidates selected during these two sessions graduated from their training and were recruited by car dealers, including Martinique Automobiles, or garages.
Martinique Automobiles makes every effort to continue and extend this vocational training programme leading to a job in the automotive sector.
GBH working for the employment and integration of young people in Overseas France
GBH helps improve the professional integration of young people in the local areas of Overseas France where it is established. For several years, GBH has implemented training programmes, both to develop the skills of its current employees and to boost the employability of students and future employees. In terms of professional insertion, GBH is working to bring the worlds of education and business together, through training while fostering diversity and excellence. Numerous partnerships with universities and schools in Overseas France have been forged to reach this objective. Training talents, taking time to meet students to tell them more about the French territories, their economies, the companies that contribute to them and the professional career paths they could be offered are part of the Group’s recruitment priorities. Each year, the human resource managers of the Group and its subsidiaries take part in employment fairs to meet candidates. They have a stand to receive candidates during job interviews and organise conferences on HR themes, for example: the professional opportunities offered in Overseas France. GBH notably took part in the in the Overseas pavilion of the Paris employment fair in October and the France Overseas students fair in September.
GBH committed to training young people in sales and retail
With the introduction of the work-study programme “Distrisup”, certified by the enterprise and national universities network, the mission of GBH in partnership with the EGC business school in Martinique and the IAE management school on Réunion Island is to train young people in sales and retail trades.
Eleven students from Réunion Island and 20 from the French West Indies and French Guiana have started their one-year course, alternating classes and a job at GBH subsidiaries with the aim of becoming aisle managers.
The objective of this course is to train professionals who are already working as well as young people studying three essential retail skills: business, logistics and management. They share their experience along the entire team of professionals who guide them on their journey!
Over 10 years, GBH has trained almost 180 employees in retail trades in view of giving them the keys to occupying management positions at Carrefour, Mr. Bricolage and Decathlon stores.
Becoming an operational retail manager
GBH has a very active professional training and skills development policy, both internally and externally.
In 2011, in order to promote the employability of its current and future employees, GBH launched a work-study training programme in the field of department manager / operational retail manager (ROD). Seventy-five students from the West Indies, French Guiana and Reunion Island were trained during the first five years.
The ROD training programme "Becoming operational to sustainably integrate the managerial staff of a store" is a 3 years’ higher education certificate programme conducted in partnership with Neoma Business School. It is a work-study programme, consisting of one week of theoretical courses and three weeks of in-store practical experience, lasts 11 to 12 months and provides candidates motivated by trades in the specialised or food retail industries with a global vision of management, helping them acquire skills in business, management, but also in law, communication and human resources.
During the programme, the company’s salaried candidates are in a professional training period and those external to the company under a one-year fixed duration professional training contract, which can lead to a permanent contract at the end of the programme, if it is conclusive. The admission level required is a validated 2 years’ higher education diploma. The training programme results in a 3 years’ higher education diploma.
Trainees are hosted at GBH’s Carrefour, Mr. Bricolage and Decathlon stores in Reunion Island, Martinique, Guadeloupe and French Guiana.
CAP Boucher graduation ceremony: congratulations to the graduates
For several years, SCIE, a GBH subsidiary, has worked closely with the apprentice training centre at the chamber of trades to train young people in a variety of retail professions.
On 17 December 2021, the CAP Boucher (a vocational certificate for butchery training) was awarded to four apprentices at the Géant Dumbéa Mall and Géant Sainte-Marie hypermarkets, which cemented this partnership in the long term. To obtain this valuable qualification, they were helped and guided by their respective tutors during the course of the two-year apprenticeship.
Two of the happy graduates are planning to continue their training via a work-study programme and qualify for a vocational diploma while the two others signed their first permanent job contract to work at our company at the end of their apprenticeship contract.
Training in food retail
In 2013, SCIE Distribution, a subsidiary of GBH, set up two continuous training courses for employees of the Géant, Casino and Leader Price chains. The first issues a 2 years’ higher education department manager diploma, the second programme provides secondary school level education, as a department assistant. The educational content of the programmes was developed with Paris Executive Campus and Neoma Business School. Implementation is overseen by SCIE Distribution in partnership with the CCI of New Caledonia. The training lasts 15 months and includes 400 hours of theory lessons. The graduation ceremony for the first 28 employees to graduate from these two programmes was attended by Bernard Hayot, CEO of GBH, Stéphane Hayot and Rodolphe Hayot, executive officers of GBH, and Olivier Le Fournier, Assistant Dean of Neoma Business School. Now well mastered, the department manager programme has also been adapted to Reunion Island with Neoma Business School, and in Martinique, Guadeloupe and French Guiana with Université des Antilles.
GBH committed to training young people in sales and retail
With the introduction of the work-study programme “Distrisup”, certified by the enterprise and national universities network, the mission of GBH in partnership with the EGC business school in Martinique and the IAE management school on Réunion Island is to train young people in sales and retail trades.
Eleven students from Réunion Island and 20 from the French West Indies and French Guiana have started their one-year course, alternating classes and a job at GBH subsidiaries with the aim of becoming aisle managers.
The objective of this course is to train professionals who are already working as well as young people studying three essential retail skills: business, logistics and management. They share their experience along the entire team of professionals who guide them on their journey!
Over 10 years, GBH has trained almost 180 employees in retail trades in view of giving them the keys to occupying management positions at Carrefour, Mr. Bricolage and Decathlon stores.
“Working together for training and employment” with the GBH – Université des Antilles Foundation
GBH and Université des Antilles Foundation: “Working together for training and employment”
GBH and the University of the French Antilles and University of Guyana have been carrying out concrete actions since 2010 in order to provide professional training to students. This partnership was strengthened in 2011 with the creation of the GBH-Université des Antilles Guyane Partnership Foundation “Working together for training and employment”, which has become the GBH – Université des Antilles Foundation since the university’s separation in 2014. It’s a partnership at national level, based on the idea of moving on to universities’ Liberties and Responsibilities of Universities (RCE) and government university reforms.
A host of actions are carried out by GBH and the Université des Antilles Foundation of which the aims are clearly defined:
- Promote student openness towards the Caribbean: proposing internships in the Caribbean in the group’s companies
- Raise awareness among young people about higher education and the business world: GBH executives’ involvement to lead conferences, take part in coaching sessions or CV workshops.
- Professionalise the training programmes: creation of a Master specialising in IT or sales
- Develop close and supportive relationships with students: organisation of the Job and Career Forums on university campuses each year.
- Reward excellence with thesis prizes.
The UA – GBH partnership foundation was created for a duration of 5 years. It was extended for the same duration in 2017, and has a €150,000 budget allocation and is managed by a board of directors with 12 members, 8 from the University, 4 from GBH:
-Its Chair is Eustase Janky, president of the University of the French Antilles since 2017,
-Stéphane Hayot (MD of GBH) is director of the GBH-UA Foundation; Bernard Hayot (CEO of GBH), Rodolphe Hayot (MD of GBH) are directors of this Foundation and highly involved in the running of it.
The Job and Career Forums, organised in Martinique, Guadeloupe and Guyana for 8 years.
In 2019, the GBH-UA Foundation organised, on one hand, and within the framework of the GBH and University of Guyana partnership on the other, the ninth edition of the student Job and Career Forums. This involves interactive meetings between students, (from the University of the French Antilles, preparatory classes, BTS (advanced vocational diploma), EGC (business school)…), teachers and business executives to give students practical information on different professions, how to enter them and career prospects. In addition, these Forums are also the means to meet professionals directly on their company stands and have pre-selection interviews in response to internship offers. More than 100 professionals get involved each year to reach almost 500 young people per territory.
Creation of the Vocational Degree in Business and Distribution “Department Management – Distrisup Management” in partnership with the GBH UA foundation and the University of Rouen
As part of its commitment to the professional integration of young people, the GBH – Université des Antilles (UA) Foundation has introduced, in partnership with the University of Rouen Normandy and the DistriSup* Management Network, a Vocational Degree in Business and Distribution “Department Management – Distrisup Management”. This work-linked course, which takes into account the changes that are currently taking place within the distribution sector, aims to prepare students and working professionals for executive positions. Implemented in 2018, the first class of the Vocational Degree in Business and Distribution has 13 students and takes places as a work-study programme, with 14 weeks spent at the university and 32 weeks in the company. This training programme is given by the UA and University of Rouen faculty and Distribution professionals.
Sponsorship of first-year engineering students
Launched in 2012 in partnership with the École nationale supérieure des ingénieurs en arts chimiques et technologiques – Ensiacet (National School of Engineers in Chemical and Technological Arts), the INP (National Polytechnic Institute) of Toulouse and the Guadeloupe Regio, the engineering training programmes have about 80 students enrolled each year. GBH supports first year students studying the Energy Systems speciality and Materials Engineering speciality: they have the opportunity to do their internships in the Group’s companies, the Group’s managers give lectures and coach them throughout the year (preparing their CV, job interview…).
In 2015, the UA-GBH Foundation created a professional training degree, Miage (computer-based methods applied to business management), in Guadeloupe, including coaching sessions for several hundred students looking for internships or employment and a contribution to the fees of a language course abroad for ten students.
In 2012, UAG won first prize in the “Relationships with companies” category during the MCE Awards (national awards for the innovations of universities and prestigious schools). The jury recognised the various tools and actions implemented by UAG, such as its proactive policy to bring together local economic players, which includes the UAG-GBH Foundation.
In 2011, the UAG and GBH created a Department Manager university diploma (Dumar). Adapted to the real needs of the mass retail sector in the French Antilles-Guyana, this bachelor degree level work-study programme relies on experienced professionals who provide students with the skills and techniques required of department managers and the educational content of higher university education. Fifteen of the 20 students of the first class obtained their diploma. Twenty-six students graduated from the second class.
Developing the partnership with EGC
GBH’s companies and EGC (School of management and business) of Reunion Island formed a strong relationship very early on. The agreement signed at the end of 2010, which marks a new stage in their relations, formalises this connection between GBH and the world of education. Its main objective is to help more EGC students undertake internships and market research in the Group’s companies, and support excellence by rewarding the best students of each year.
Bringing the worlds of education and business together
Since 2004, GBH, the local education authority and Bellepierre Secondary School have signed an agreement whose ambition is twofold: to bring the worlds of education – students in the preparatory classes for prestigious business schools and faculty – and business together, but also share the same requirements of consistency, competence and performance.
GBH proposes and finances internships abroad which reflect its desire to equip students with an open-minded attitude towards the world. The Group also offers internships in its various companies, in the territories where it is established, thus providing students with a first successful professional experience. The recipients of these two types of internships are selected after an interview with juries composed of members of the Group’s human resources managers and executives.
Created in 2012, the alumni network’s database aims to optimise the interaction between young graduates and the company. Through this network, business school students have easy access to internship offers within GBH, and graduates at the end of the course are informed of GBH job offers, both in Reunion Island and in other territories where GBH is established.
Lastly, the high school-business synergy was strengthened with the opening of work-study master's degree in chartered accounting (DSCG) at Bellepierre Secondary School, set up in association with the Greta de La Réunion Neotech III. This programme hosts interns from GBH and external companies who are under professional training contracts or professional training periods.
GBH is also a partner of the site www.reunionnaisdumonde.fr.
Undertaking
for solidarity
The group is implementing aid operations for the social and professional integration of young people. It is involved in employment in Overseas France by supporting paths towards excellence. It also contributes to food solidarity and food waste prevention. Lastly, it encourages the group’s employees to get involved with its initiatives.
CULTIVATING THE DESIRE FOR SOLIDARITY
GBH has been leading solidarity initiatives for several years while creating fresh impetus in its areas of intervention.
The Group is committed to humanitarian operations to help the disadvantaged and for emergency aid in partnership with the Red Cross in Réunion, the West Indies, and French Guiana.
DEVELOPING SOCIAL INTEGRATION
GBH has implemented several initiatives to develop education and training: apprenticeship assistance for disadvantaged young people in partnership with local organisations, supporting paths towards excellence in Overseas France for deserving young people, and also bringing together the worlds of business and education to promote young people’s employability.
Discover some of our actions
Participation in the Danone Nations Cup
The Danone Nations Cup is the largest football tournament in the world for children aged 10 to 12.
Fifteen hundred players from Réunion took part in the competition in 2020. For this new edition, the young people got involved with a solidarity project enabling them to collect 14 tonnes of foodstuffs for the Food Bank.
GBH, partner of the French Federation of Food Banks (FFBA)
The FFBA suffered a decline in stock of almost 100 tonnes due to the sudden rise in demand during the crisis and difficulties with supply. In addition, a shortage of fruits, vegetables, dairy products, and protein intended for Overseas France has been a lamentable issue for several years.
Confronted with these growing needs, GBH wanted to contribute to solidarity initiatives with the Food Banks to increase the volume of foodstuffs for the West Indies and Réunion, to fight against both food insecurity and food waste.
Sending 100 tonnes of water to Saint Vincent island
GBH provided humanitarian aid to the inhabitants of Saint Vincent island, affected by the eruption of its volcano, La Soufrière, in April 2021. Through its Carrefour subsidiary, the Group provided 100 tonnes of water — over 66,000 1.5 litre bottles — which were brought to the West Indies by the Armed Forces surveillance frigate Ventôse.
Helping the Haitians
The Group took action to help the Haitian people following the earthquake that hit Haiti on 14 August 2021. Through its subsidiary Carrefour Martinique, GBH gave the Red Cross 41 tonnes of water and essential foodstuffs that were transported to Haiti on the Army surveillance frigate Le Germinal.
Food collections at Carrefour
Committed to emergency aid, the Red Cross and GBH have organised several food donation collections in the Carrefour outlets in the West Indies and Réunion, to help the people of the northern islands affected by hurricanes in 2018.
Helping sick children
The sixth edition of the Beach Soccer tournament took place at Souffleur beach in Port-Louis. Organised by Soguafi, one of the financial partners of SGDM Concessions Automobiles, the goal of this competition was to encourage the purchase of medical equipment for the sick children in Guadeloupe University Hospital.
Eight employees represented SGDM. After three qualification matches and a semifinal, they made it all the way and were victorious, driven on by the enthusiastic encouragement of their colleagues who came to see them.
GBH lends humanitarian aid to the people of Saint Vincent island
There is widespread solidarity for Saint Vincent following the eruption of Soufrière Saint Vincent volcano.
On 14 February 2021, GBH delivered aid to the inhabitants of Saint Vincent island, affected by the eruption of its volcano, La Soufrière.
Through its Carrefour subsidiary, the Group provided 100 tonnes of water – over 66,000 1.5-litre bottles – which were brought to the French West Indies by the army surveillance frigate Ventôse.
Carrefour Réunion lends a hand to the French Red Cross
On the night of 12 to 13 December 2021, 110 families lost everything when a fire broke out in their building in Saint-Denis, on Réunion Island.
Carrefour Réunion contributed to the appeal for donations by the French Red Cross by donating 200 €50 vouchers to be given to the destitute families.
Donations for people in need
Two hundred €50 vouchers donated to the Red Cross for families left destitute by the Montgaillard fire
Carrefour Réunion customers support Emmaüs
For the past several years, Carrefour Réunion has supported Emmaüs Réunion in their efforts to combat exclusion and insecurity. The company regularly collects donations at checkouts to help the charitable organisation continue its work to help the most disadvantaged.
In 2021, appealing to its customers’ generosity resulted in a collection of €33,748.60, all of which was donated to the nonprofit.
Emmaüs Réunion also upcycles and gives a second life to non-food items (textiles, tableware, toys, electrical appliances and more) that are donated all year long in stores.
Make a donation of €0.50 or more at the checkout
Help Emmaüs Réunion with the work it does to combat exclusion and insecurity for individuals and families requiring emergency social assistance.
Your entire donation will be given to Emmaüs Réunion
Installation of village hydraulic systems
Village water hydraulics refers to simple, small-scale drinking water distribution networks that supply water to villages and small towns in rural areas, away from larger urban water distribution networks. Financed by the nonprofit Banourebo Fairtrade (Nzoliè Banourebo), a project designed to distribute drinking water to communities living close to the Banourebo farm was set up. For each of the two villages, the system is composed of a submerged pump, two standpipes, one 3,000-litre water tower for Kouadiotèkro and one 10,000-litre water tower for Banourebo.
Visual caption: water tower and drill hole.
Don d'une ambulance
GTM (Groupement Téblé de Maraban) has donated a fully medicalised ambulance to the SON* community who live in villages neighbouring its farm with the aim of improving healthcare facilities for these local populations and facilitate medical evacuation.
*The SON tribe are members of the Guro people (300,000 individuals across 40 tribes).
Supporting Les Enfants de la Lune
For its partnership with the Enfants de la Lune charity, Citroën Algérie took part in the “1 cork: 1 smile” cork collection campaign. The initiative was designed to encourage creative ways to protect the environment and help children affected by “dry skin” condition. The funds raised from selling collected corks to recycling plants were used to purchase medications and clothing.
Helping sick children
The 6th edition of the Beach Soccer tournament took place at the Souffleur beach in Port-Louis. Organised by Soguafi, one of the financial partners of SGDM Concessions Automobiles, the goal of this competition was to encourage the purchase of medical equipment for the sick children in Guadeloupe University Hospital.
Eight employees represented SGDM. After three qualification matches and a semifinal, they made it all the way and were victorious, driven on by the enthusiastic encouragement of their colleagues who came to see them.
A Zumbathon against breast cancer
As part of Breast Cancer Awareness Month in October, Carrefour organised a Zumbathon and sold t-shirts provided by a sponsor. Thanks to this initiative, €1,800 was raised for a patient support association.
Victory in the Rotary Karting Telethon
Cotrans Automobiles took part in the Rotary Karting Telethon, raising €53,850 for AFM-Téléthon, the French Muscular Dystrophy Association, as part of the fight against myopathies.
The Mercedes-AMG team was made up of ten employees who are crazy about karting. They took turns every 15 minutes over 24 hours; starting in pole position, the team managed to maintain this lead for almost the whole race.
Food collections at Carrefour
Committed to emergency aid, the Red Cross and GBH have organised several food donation collections in the Carrefour outlets in the West Indies and Réunion, to help the people of the northern islands affected by hurricanes in 2018.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
MR. BRICOLAGE, partner of the Las Palmas association for social integration
The GBH shared apprenticeship is an initiative of the partnership that has united Mr. Bricolage and the Las Palmas association for social integration for 20 years.
The teams from Mr. Bricolage, the association’s partner and financial support, are proud to take part in the Tour des Yoles Rondes sailing regatta in Martinique every year. With over 35 years of history, it has become a flagship event on the island. Every year is a new opportunity for the young people of the Las Palmas association to show what they can do. The crew, which has only gotten better over the years — as noted by the association’s directors and supervisors — was congratulated for its involvement and commitment.
Supporting Les Enfants de la Lune
For its partnership with the Enfants de la Lune charity, Citroën Algérie took part in the “1 cork: 1 smile” cork collection campaign. The initiative was designed to encourage creative ways to protect the environment and help children affected by “dry skin” condition. The funds raised from selling collected corks to recycling plants were used to purchase medications and clothing.
Installation of village hydraulic systems
Village water hydraulics refers to simple, small-scale drinking water distribution networks that supply water to villages and small towns in rural areas, away from larger urban water distribution networks. Financed by the nonprofit Banourebo Fairtrade (Nzoliè Banourebo), a project designed to distribute drinking water to communities living close to the Banourebo farm was set up. For each of the two villages, the system is composed of a submerged pump, two standpipes, one 3,000-litre water tower for Kouadiotèkro and one 10,000-litre water tower for Banourebo.
Visual caption: water tower and drill hole.
Don d'une ambulance
GTM (Groupement Téblé de Maraban) has donated a fully medicalised ambulance to the SON* community who live in villages neighbouring its farm with the aim of improving healthcare facilities for these local populations and facilitate medical evacuation.
*The SON tribe are members of the Guro people (300,000 individuals across 40 tribes).
Helping sick children
The sixth edition of the Beach Soccer tournament took place at Souffleur beach in Port-Louis. Organised by Soguafi, one of the financial partners of SGDM Concessions Automobiles, the goal of this competition was to encourage the purchase of medical equipment for the sick children in Guadeloupe University Hospital.
Eight employees represented SGDM. After three qualification matches and a semifinal, they made it all the way and were victorious, driven on by the enthusiastic encouragement of their colleagues who came to see them.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
Covid pandemic: GBH donates 1,350,000 free masks to the French West Indies, French Guiana and Réunion Island
In April 2020, alongside many other companies in the fight against Covid-19, and in light of the shortage of healthcare equipment, GBH will be providing healthcare workers from the four French Overseas Regions and Communities with 1.35 million masks, including 450.000 FFP2-type masks.
These masks were delivered to the French Regional Health Agency (ARS) which will allocate them to workers at hospitals, clinics and other healthcare professionals on a priority basis.
The first batch, consisting of 1 million masks, will be delivered on Thursday 9 April across Réunion Island, Guadeloupe and French Guiana. The delivery for Martinique is planned for Friday 10 April 2020.
The remaining 350,000 masks will arrive next week across all four regions. The masks were divided between the territories: 600,000 for Réunion Island, 300,000 for Guadeloupe, 300,000 for Martinique and 150,000 for French Guiana.
Helping sick children
The 6th edition of the Beach Soccer tournament took place at the Souffleur beach in Port-Louis. Organised by Soguafi, one of the financial partners of SGDM Concessions Automobiles, the goal of this competition was to encourage the purchase of medical equipment for the sick children in Guadeloupe University Hospital.
Eight employees represented SGDM. After three qualification matches and a semifinal, they made it all the way and were victorious, driven on by the enthusiastic encouragement of their colleagues who came to see them.
Food collections at Carrefour
Committed to emergency aid, the Red Cross and GBH have organised several food donation collections in the Carrefour outlets in the West Indies and Réunion, to help the people of the northern islands affected by hurricanes in 2018.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
Covid pandemic: GBH donates 1,350,000 free masks to the French West Indies, French Guiana and Réunion Island
In April 2020, alongside many other companies in the fight against Covid-19, and in light of the shortage of healthcare equipment, GBH will be providing healthcare workers from the four French Overseas Regions and Communities with 1.35 million masks, including 450.000 FFP2-type masks.
These masks were delivered to the French Regional Health Agency (ARS) which will allocate them to workers at hospitals, clinics and other healthcare professionals on a priority basis.
The first batch, consisting of 1 million masks, will be delivered on Thursday 9 April across Réunion Island, Guadeloupe and French Guiana. The delivery for Martinique is planned for Friday 10 April 2020.
The remaining 350,000 masks will arrive next week across all four regions. The masks were divided between the territories: 600,000 for Réunion Island, 300,000 for Guadeloupe, 300,000 for Martinique and 150,000 for French Guiana.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
GBH lends humanitarian aid to the people of Saint Vincent island
There is widespread solidarity for Saint Vincent following the eruption of Soufrière Saint Vincent volcano.
On 14 February 2021, GBH delivered aid to the inhabitants of Saint Vincent island, affected by the eruption of its volcano, La Soufrière.
Through its Carrefour subsidiary, the Group provided 100 tonnes of water – over 66,000 1.5-litre bottles – which were brought to the French West Indies by the army surveillance frigate Ventôse.
Covid pandemic: GBH donates 1,350,000 free masks to the French West Indies, French Guiana and Réunion Island
In April 2020, alongside many other companies in the fight against Covid-19, and in light of the shortage of healthcare equipment, GBH will be providing healthcare workers from the four French Overseas Regions and Communities with 1.35 million masks, including 450.000 FFP2-type masks.
These masks were delivered to the French Regional Health Agency (ARS) which will allocate them to workers at hospitals, clinics and other healthcare professionals on a priority basis.
The first batch, consisting of 1 million masks, will be delivered on Thursday 9 April across Réunion Island, Guadeloupe and French Guiana. The delivery for Martinique is planned for Friday 10 April 2020.
The remaining 350,000 masks will arrive next week across all four regions. The masks were divided between the territories: 600,000 for Réunion Island, 300,000 for Guadeloupe, 300,000 for Martinique and 150,000 for French Guiana.
MR. BRICOLAGE, partner of the Las Palmas association for social integration
The GBH shared apprenticeship is an initiative of the partnership that has united Mr. Bricolage and the Las Palmas association for social integration for 20 years.
The teams from Mr. Bricolage, the association’s partner and financial support, are proud to take part in the Tour des Yoles Rondes sailing regatta in Martinique every year. With over 35 years of history, it has become a flagship event on the island. Every year is a new opportunity for the young people of the Las Palmas association to show what they can do. The crew, which has only gotten better over the years — as noted by the association’s directors and supervisors — was congratulated for its involvement and commitment.
Helping the Haitians
The Group took action to help the Haitian people following the earthquake that hit Haiti on 14 August 2021. Through its subsidiary Carrefour Martinique, GBH gave the Red Cross 41 tonnes of water and essential foodstuffs that were transported to Haiti on the Army surveillance frigate Le Germinal.
Food collections at Carrefour
Committed to emergency aid, the Red Cross and GBH have organised several food donation collections in the Carrefour outlets in the West Indies and Réunion, to help the people of the northern islands affected by hurricanes in 2018.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
Covid pandemic: GBH donates 1,350,000 free masks to the French West Indies, French Guiana and Réunion Island
In April 2020, alongside many other companies in the fight against Covid-19, and in light of the shortage of healthcare equipment, GBH will be providing healthcare workers from the four French Overseas Regions and Communities with 1.35 million masks, including 450.000 FFP2-type masks.
These masks were delivered to the French Regional Health Agency (ARS) which will allocate them to workers at hospitals, clinics and other healthcare professionals on a priority basis.
The first batch, consisting of 1 million masks, will be delivered on Thursday 9 April across Réunion Island, Guadeloupe and French Guiana. The delivery for Martinique is planned for Friday 10 April 2020.
The remaining 350,000 masks will arrive next week across all four regions. The masks were divided between the territories: 600,000 for Réunion Island, 300,000 for Guadeloupe, 300,000 for Martinique and 150,000 for French Guiana.
GBH, partner of the French Federation of Food Banks (FFBA)
The FFBA suffered a decline in stock of almost 100 tonnes due to the sudden rise in demand during the crisis and difficulties with supply. In addition, a shortage of fruits, vegetables, dairy products, and protein intended for Overseas France has been a lamentable issue for several years.
Confronted with these growing needs, GBH wanted to contribute to solidarity initiatives with the Food Banks to increase the volume of foodstuffs for the West Indies and Réunion, to fight against both food insecurity and food waste.
Sending 100 tonnes of water to Saint Vincent island
GBH provided humanitarian aid to the inhabitants of Saint Vincent island, affected by the eruption of its volcano, La Soufrière, in April 2021. Through its Carrefour subsidiary, the Group provided 100 tonnes of water — over 66,000 1.5 litre bottles — which were brought to the West Indies by the Armed Forces surveillance frigate Ventôse.
A Zumbathon against breast cancer
As part of Breast Cancer Awareness Month in October, Carrefour organised a Zumbathon and sold t-shirts provided by a sponsor. Thanks to this initiative, €1,800 was raised for a patient support association.
Boosting inclusion for people with disabilities
Both within the company and its subsidiaries, for several years now GBH has shown how important it values the employability of people with disabilities in Martinique, Guadeloupe, French Guiana and Réunion Island. This is demonstrated by the increasing numbers of subsidiaries and their employees attending the various events held during SEEPH (European disability employment week).
A flagship event of the week, DuoDay is based on a simple principle: all over France, on this day, one company, one local authority or one nonprofit organisation welcomes a person with disabilities to train alongside a volunteer professional.
An excellent way to share experience, DuoDay is a win-win exchange: for the organisation, it’s a great way to shatter stereotypes and become more aware about what it’s like to be disabled in the workplace; for the person with disabilities, it’s a chance to discover a trade, begin a new opportunity, foster a direct relationship with an employer and find a job or work placement.
On Réunion Island, Mr. Bricolage, in line with its human resources policy and desire to help the disabled community, supports this initiative and its stores are all taking part in this international day. In 2020, 20 of its employees, compared to eight in 2019, signed up as volunteers to share their passion for their job and everyday responsibilities by partnering up with a person with disabilities.
In French Guiana, Carrefour Matoury also got involved with the disability employment week by leading several initiatives. The store participated in DuoDay and it organised a sign language beginner’s class with Serac, its nonprofit partner dedicated to improving the employability of people with disabilities. Its staff also played Handipoursuite, an educational chase game that makes a fun way to learn about disabilities in and outside the workplace.
Also in French Guiana, Norauto Guyane decided to shine a spotlight on a deaf-mute technician employed by the auto company on a permanent contract for the past four years. Two reports were produced and broadcast on radio and TV on Guyanese channel 1re as well as on social media.
Covid pandemic: GBH donates 1,350,000 free masks to the French West Indies, French Guiana and Réunion Island
In April 2020, alongside many other companies in the fight against Covid-19, and in light of the shortage of healthcare equipment, GBH will be providing healthcare workers from the four French Overseas Regions and Communities with 1.35 million masks, including 450.000 FFP2-type masks.
These masks were delivered to the French Regional Health Agency (ARS) which will allocate them to workers at hospitals, clinics and other healthcare professionals on a priority basis.
The first batch, consisting of 1 million masks, will be delivered on Thursday 9 April across Réunion Island, Guadeloupe and French Guiana. The delivery for Martinique is planned for Friday 10 April 2020.
The remaining 350,000 masks will arrive next week across all four regions. The masks were divided between the territories: 600,000 for Réunion Island, 300,000 for Guadeloupe, 300,000 for Martinique and 150,000 for French Guiana.
Carrefour Réunion lends a hand to the French Red Cross
On the night of 12 to 13 December 2021, 110 families lost everything when a fire broke out in their building in Saint-Denis, on Réunion Island.
Carrefour Réunion contributed to the appeal for donations by the French Red Cross by donating 200 €50 vouchers to be given to the destitute families.
Donations for people in need
Two hundred €50 vouchers donated to the Red Cross for families left destitute by the Montgaillard fire
Carrefour Réunion customers support Emmaüs
For the past several years, Carrefour Réunion has supported Emmaüs Réunion in their efforts to combat exclusion and insecurity. The company regularly collects donations at checkouts to help the charitable organisation continue its work to help the most disadvantaged.
In 2021, appealing to its customers’ generosity resulted in a collection of €33,748.60, all of which was donated to the nonprofit.
Emmaüs Réunion also upcycles and gives a second life to non-food items (textiles, tableware, toys, electrical appliances and more) that are donated all year long in stores.
Make a donation of €0.50 or more at the checkout
Help Emmaüs Réunion with the work it does to combat exclusion and insecurity for individuals and families requiring emergency social assistance.
Your entire donation will be given to Emmaüs Réunion
Participation in the Danone Nations Cup
The Danone Nations Cup is the largest football tournament in the world for children aged 10 to 12.
Fifteen hundred players from Réunion took part in the competition in 2020. For this new edition, the young people got involved with a solidarity project enabling them to collect 14 tonnes of foodstuffs for the Food Bank.
Victory in the Rotary Karting Telethon
Cotrans Automobiles took part in the Rotary Karting Telethon, raising €53,850 for AFM-Téléthon, the French Muscular Dystrophy Association, as part of the fight against myopathies.
The Mercedes-AMG team was made up of ten employees who are crazy about karting. They took turns every 15 minutes over 24 hours; starting in pole position, the team managed to maintain this lead for almost the whole race.
Food collections at Carrefour
Committed to emergency aid, the Red Cross and GBH have organised several food donation collections in the Carrefour outlets in the West Indies and Réunion, to help the people of the northern islands affected by hurricanes in 2018.
Undertaking
to protect the environment
Fully aware of the challenges and responsibilities in the matter, GBH and all its subsidiaries is committed to pursuing a sustainability agenda.
ENCOURAGING EVERYONE TO BE RESPONSIBLE
The Group has for many years promoted sustainable development by focusing on four keys areas: the energy transition, the preservation of water resources, the circular economy/waste recycling and eco-citizenship.
GBH'S HSE CHARTER TO TAKE ACTION TOGETHER
The HSE (Health, Safety, Environment) charter introduced by GSE aims to define the key guidelines of the Group's health, safety and environment policy and measure the effectiveness of improvement actions. It also seeks to integrate the HSE dimension into the Group's strategic oversight.
Discover some of our actions
Cultivating the desire to take responsibility
GBH is aware of its health, safety and environmental (HSE) responsibilities and their related challenges. Its HSE charter, signed by all its subsidiaries, pledges to safeguard the health and safety of its employees, protect the environment and abide by HSE regulations. This charter supports the day-to-day efforts GBH has been making for many years to prevent employee health risks and reduce the environmental impacts of its operations. GBH wants to be a significant stakeholder in sustainable development in all regions where it has a presence. It is up to each subsidiary, management team and employee to act responsibly and get involved in this HSE continuous improvement approach.
Active involvement in the energy transition
GBH's involvement in the energy transition is based on the following objectives:
-To reduce the Group's energy consumption
-To implement renewable energy production solutions
-To develop sustainable mobility
To support its energy transition efforts, GBH regularly renews a variety of energy efficiency partnerships with local economic and institutional stakeholders, such as EDF and ADEME, as well as regional and local authorities.
Reducing the Group's energy consumption
GBH and its subsidiaries have numerous measures in place to reduce the energy consumed for their operations throughout the territories.
Priority is given to using innovative technologies and applying sustainable design principles, both for its infrastructures (new constructions and renovations alike) as well as its technical and processing facilities.
For example, the Group is replacing ageing, energy-intensive equipment with energy-efficient equipment and reinforcing heat insulation in buildings.
In addition, regularly assessing its sites’ energy efficiency, establishing a regulatory system and monitoring through regular energy audits make for optimal energy consumption management.
All measures initiated by the Group in 2020 led to a total reduction in energy consumption of more than 3,800 MWh/year, thus avoiding over 6,000 tonnes of CO2 emissions.
Implementing renewable energy production solutions
GBH has been using renewable energy since 2010. Thirty or so solar PV facilities have been commissioned on the roofs of its subsidiary buildings. Some of these inject the energy produced into the public electricity grid, and for the most recent ones, the energy is consumed directly on the solar power station site. The electricity consumption of establishments equipped with this technology is approximately 30% lower thanks to the new self-contained plants. In total, 60,000m² of roofs equipped with photovoltaic panels produce more than 9,000 MW.h each year, equivalent to the annual consumption of nearly 3,000 households and avoid the emission of approximately 9,000 tons of CO2.
Developing sustainable mobility
In the interests of sustainable mobility, the Group offers electric and hybrid vehicles to individuals and professionals through its car hire and dealership network. On some of its sites, GBH also provides motorists with a network of charging points to make it easier to access faster charging.
Water, a precious resource to be protected
Protecting water resources and ecosystems is paramount in our regions. To alleviate pressure on this resource and keep aqueous discharges into the natural environment to a minimum, GBH decided to implement various rainwater harvesting and contaminated water recycling initiatives within its subsidiaries. Water recycled or recovered in this way helps meet the non-potable water needs of some of the Group's operations and subsidiaries. In 2020, nearly 95,000 m3 of water was saved, equivalent to the annual consumption of around 800 households.
Rainwater harvesting
SAPEB – a company in Martinique that manufactures concrete components for construction and GBH subsidiary – installed a rainwater harvesting system with tank storage. Rainwater harvested in this way helps meet the company’s needs, particularly for its toilet facilities. Other subsidiaries in the Group use the same process in the automotive and mass retail sectors.
The ‘zero consumption zero discharge’ car washing system
To reduce potable water consumption, the Group uses a ‘zero consumption zero discharge’ car washing system in its car hire subsidiaries and some car dealerships. The car washes run on rainwater collected from rooftops plus recycled, treated water from previous washes. They are thus completely self-sufficient in water and do not generate any waste water.
Recycling industrial process water
Process water recycling facilities have been built for concrete manufacturing operations. Following on-site treatment by sedimentation, the treated water is reintroduced into the concrete manufacturing process. This water recycling process is a virtuous solution to water resource management, with significantly reduced water consumption and no discharge into the natural environment.
Pioneering treatment and reclamation of distillery waste water
A progressive initiative by Distillerie J.M. aspires to protect aquatic environments and guide the profession towards greater respect for the environment. Through this major project, the company seeks to implement an efficient distillery waste water treatment solution to minimise its impact on the natural environment. In 2018, the distillery developed a plan in partnership with the Institut National de Recherche en Sciences et Technologies pour l’Environnement et l’Agriculture (Irstea), the Office de l’Eau (ODE), Agro Keys and the Agence Française pour la Biodiversité (AFB) to treat and reclaim its waste water using plants. The purpose of the project was to set up a responsible, sustainable solution to vinasse treatment using a system of lagoons (constructed wetland) to naturally treat the by-product. The treated waste water will then be reused to irrigate the estate's farmland.
"Fourmize": increasing waste sorting and promoting recycling
On 17 November 2021 on Réunion Island, GBH, Cinor and Saint-Denis municipality joined forced with the company Fourmize and the Nicollin group to promote waste sorting and recycling. Fourmize is a recyclable waste management solution. Sorted waste converts into “mizes”, which are discount vouchers that can be used in stores. A new “Fourmizière” has just been installed in the car park at Grand Nord shopping centre in Sainte-Clotilde. Now the people of Réunion Island can drop off their sorted waste (paper, cardboard, plastic, etc.) and converted into discount coupons whose value is based on the weight of the waste. This is the third Fourmizière installed on Réunion Island. More than 160 tonnes of waste have already been collected.
Global Recycling Day: Mr. Bricolage and Eco Mobil get on board
For the occasion of Global Recycling Day on Friday 18 March 2022, Mr. Bricolage Martinique in partnership with Eco Mobil, a local association dedicated to mobility and the circular economy, set up a free mobile waste collection facility aimed at repairing or reconditioning small household appliances, computers, smartphones and second-hand bikes. Members of the public even got a chance to receive a diagnosis of their appliances in the Mon Atelier area run by the Mr. Bricolage DIY chain. The event also held games with reconditioning appliances as prizes. The aim was to limit the amount of waste by educating the public on good sustainability actions. The day proved a resounding success with the public: over 400 kilos of WEEE (waste electrical and electronic equipment) waste collected, 65 diagnoses made and 15 appliances repaired or reconditioned.
Reforestation: 60 hectares of trees planted
Since it started operations in Ivory Coast, Banaci, a subsidiary of GBH, has taken steps to farm in a way that is kinder to people and the environment.
Introduced in 2019, the “1 person = 1 tree planted weekly” project aims to forest and reforest uncultivated land, borders and buffer zones in a bid to create biotopes for plant and wildlife. Thanks to this reforestation campaign, the capacity for capturing carbon from the atmosphere at the group’s sites has increased.
To date, 60 hectares of trees of various species – teak, gmelina, neem and acacia – have been planted.
A second life for WEEE
Carrefour is the only operator on Réunion Island to have signed up to an initiative to give WEEE (waste electrical and electronic equipment) a second life. This year, the Carrefour stores in Sainte-Suzanne and Saint-Pierre joined Sainte-Clotilde, already involved in the operation. To transform waste into a resource and promote employability, the stores partnered up with charity Emmaüs. The association collects WEEE items, repairs them to give objects a second life, sells them to low-income families and creates jobs along the way.
A week of upcycling awareness
Show consumers that they can reuse objects and materials or turn what’s old into something new was the goal of the “upcycling week” that was held at the Grands Centres shopping centres during European Sustainability Week. For the occasion, the Grands Centres shopping centres showcased local artists who embraced sustainability in their work. In attendance for several days at the three sites, artists gave demonstrations and presented their works, which people could also buy. The Grands Centres shopping malls are delighted to have been able to promote these young budding Réunion artists committed to helping the planet and get their sales off the ground.
Separating and valorize
The aim: to turn waste into resources. Managing waste in overseas territories has some specific requirements due to insularity and geographic distance from accredited waste management service providers. This geographic context imposes numerous logistical and transport constraints, not to mention sparse treatment options with efficient reclamation services. With this in mind, GBH and its subsidiaries have focused on three objectives:
-To reduce the amount of waste generated by the Group’s operations as much as possible
-To ensure quality separation of waste at the source. To achieve this objective, waste separation has been reinforced and refined in some of the Group's subsidiaries through special collection resources and new signage. Some waste management areas have also been completely redesigned. Many awareness-raising activities are carried out each year to involve all GBH employees in the initiative.
-To give priority to waste reclamation processes such as recycling and reuse short supply chains.
Combatting wastage to promote reuse
For several years now, defective products have been of special interest to the Décathlon teams in Réunion. These products are separated for analysis with a view to giving them a second life. This virtuous approach is a long-standing part of the company’s social and environmental policy: Reduce waste; Reuse anything still functional; Recycle for a new life. This green commitment means reducing the company’s environmental impact as well as giving customers the chance to buy quality items at lower prices.
An ambitious project: bottle return is back in the French Antilles
With a circular economy in mind, the Guadeloupe region has positioned itself as a national pilot territory to bring back container deposits. The target is to achieve zero waste in Guadeloupe by 2035. Carrefour Guadeloupe, a GBH subsidiary, is getting involved alongside the region and Ademe by helping revive the concept of bottle return for recycling by late 2021 across the archipelago. In partnership with local bottlers and Carrefour Martinique, a GBH subsidiary, Ademe Martinique is also undertaking a research project about the 2021 revival of bottle returns for the purposes of reusing glass containers.
End-of-life vehicles (ELV) in Martinique: processing automotive waste
End-of-life vehicles (ELV) are a risk to human health and the environment. To address this environmental issue, a number of years ago GBH enlisted TDA-VHU – an automotive waste processing association encompassing all the car dealerships in Martinique – to work towards disposing of these vehicles. Its efforts are gaining ground. In 2020, nearly 3,000 end-of-life vehicles (ELV) were collected and recycled through a partnership between TDA-VHU and local councils and with financial support from car manufacturers. To combat ELV dumping and help change behaviours, awareness-raising activities for school groups and the general public are also carried out throughout the year.
BATIMAT RECYCLAGE
Since 2008, BATIMAT RECYCLAGE, a GBH subsidiary, has been storing, processing and recycling construction waste, as well as providing monitoring and traceability. It is a pilot site for the circular economy and the only construction material recycling facility classified for environmental protection (ICPE) in Martinique. Batimat Recyclage turns waste from demolition sites into ready-for-use materials, of a quality identical to those extracted from quarries.
Reducing the volume of pallet waste and developing a circular economy
More than two million pallets arrive on Réunion island every year. Mr Bricolage Réunion employs several measures to recycle this waste. The chain signed an agreement with ECOPAL in 2019 for some of these pallets to be recovered. In addition, Mr Bricolage Réunion implemented a mechanical solution to shred the pallets into wood chips. The Gladiator by Sacria is a roller compactor that crushes and compacts the wooden pallets in a metal skip. This waste is then transported to a processing site. The first stage involves removing metal waste (e.g. nails) using a magnet, then any plastic wrap is removed manually. The now ‘clean waste’ can have compost added to create a mulching solution for farmers.
Recycling just got easier at Yves Rocher Antilles
Yves Rocher Antilles is establishing a recycling programme for its own glass and plastic bottles. The objective is to involve its most loyal customers in the brand’s commitment to nature and thus put its motto into practice: ‘give back to Nature the most precious gifts it gives us in the best possible way'. The idea is simple: customers bring their empty Yves Rocher jars and bottles and get special offers in store.
Yves Rocher then recycles the glass and plastic from its products. Starting this year, 100% of the bottles that come out of the factories are made from 100% recycled and recyclable PET. The brand has also undertaken to remove all cellophane overwrap from its products by 2023.
Decathlon Réunion teams up with Couleurs Lagon to help protect Réunion Island Lagoon
In 2021, Decathlon Réunion teamed up with local nonprofit Couleurs Lagon in an effort to contribute to preserving Réunion Island Lagoon, a rich natural heritage site. Couleurs Lagon was established to protect the beautiful sea beds at the bottom of Réunion Island’s lagoons and educate the public on how fragile these aquatic ecosystems are. Through its actions, the organisation does what it can to preserve and protect the biodiversity of the lagoons and the rock pools along the coast. Teams from Decathlon Réunion take part in a variety of hands-on ways:
- Raise awareness among and educate school students on marine life,
- Participate in clean-up days on the coast,
- Organise photo competitions for the public to draw attention to the island’s lagoons and rock pools,
- Hold art and photography exhibitions in Decathlon stores.
Global Recycling Day: Mr. Bricolage and Eco Mobil get on board
For the occasion of Global Recycling Day on Friday 18 March 2022, Mr. Bricolage Martinique in partnership with Eco Mobil, a local association dedicated to mobility and the circular economy, set up a free mobile waste collection facility aimed at repairing or reconditioning small household appliances, computers, smartphones and second-hand bikes. Members of the public even got a chance to receive a diagnosis of their appliances in the Mon Atelier area run by the Mr. Bricolage DIY chain. The event also held games with reconditioning appliances as prizes. The aim was to limit the amount of waste by educating the public on good sustainability actions. The day proved a resounding success with the public: over 400 kilos of WEEE (waste electrical and electronic equipment) waste collected, 65 diagnoses made and 15 appliances repaired or reconditioned.
21st “Clean Country” operation organised by the Entreprises & Environnement association
The Entreprises & Environnement (E&E) association was set up by GBH’s directors in 1994 with the aim of educating the people of Martinique on issues surrounding environmental protection. The association members include over 80 Martinique businesses and puts into practice concrete actions for protecting and improving the environment. Each year, the “clean country” operation is held to clean up public sites and attracts many participants to its annual gathering which regularly includes GBH and its subsidiaries. In 2021, for the 21st operation, 1,250 volunteers cleaned up 24 natural sites, collecting almost 17 tonnes of waste. Since 2010, the operation has collected a total of over 262 tonnes of waste with the help of over 13,000 participants.
Eco-driving training with Bamitel
In April, Bamitel, a distributor for commercial vehicles company Scania in Martinique, organised eco-driving training for its customers. Three trainers from Scania travelled to Martinique to address topics such as the energy transition, energy savings, transportation and road safety. For the occasion, Bamitel invited local companies – La Deal, Total Energies – to participate in the conversations.
This action is part of the environmental strategy led by Bamitel, a company committed to reducing the cause and effects of accidents and lowering fuel consumption for all its vehicles, without diminishing overall performance.
Reforestation: 60 hectares of trees planted
Since it started operations in Ivory Coast, Banaci, a subsidiary of GBH, has taken steps to farm in a way that is kinder to people and the environment.
Introduced in 2019, the “1 person = 1 tree planted weekly” project aims to forest and reforest uncultivated land, borders and buffer zones in a bid to create biotopes for plant and wildlife. Thanks to this reforestation campaign, the capacity for capturing carbon from the atmosphere at the group’s sites has increased.
To date, 60 hectares of trees of various species – teak, gmelina, neem and acacia – have been planted.
Coasts get a spring clean
Carrefour Réunion recently led a new initiative on the island: in collaboration with the anti-pollution association PropRéunion, founded in 2017, the supermarkets cleared waste from four beaches and river mouths in one simultaneous operation, all in a single morning. The 118 employees from Carrefour and Carrefour Market Réunion who signed up for the clean-up collected a total 5.9 tonnes of waste. Following the success of this operation that also helped raise public awareness of pollution on the island, two new operations on the same scale are planned for later in 2022. With Carrefour Réunion, “choose a clean Réunion Island”!
A week of upcycling awareness
Show consumers that they can reuse objects and materials or turn what’s old into something new was the goal of the “upcycling week” that was held at the Grands Centres shopping centres during European Sustainability Week. For the occasion, the Grands Centres shopping centres showcased local artists who embraced sustainability in their work. In attendance for several days at the three sites, artists gave demonstrations and presented their works, which people could also buy. The Grands Centres shopping malls are delighted to have been able to promote these young budding Réunion artists committed to helping the planet and get their sales off the ground.
Environment week in Destreland, Guadeloupe
For several years, Destreland shopping centre has been hosting Environment Week, a major awareness-raising event for sustainable development. This annual event brings together many associations, Guadeloupe businesses and institutions that strive for better environmental protection through innovative actions. A place for discussion, learning and discovery of all things environmental, Environment Week boasts a varied programme, inviting the general public to explore exhibition booths, participate in games, workshops, artistic events, awards ceremonies and school group activities and discover new technologies.
Entreprises & Environnement association: extensive efforts for 30 years
Founded in May 1994 by GBH senior management, Entreprises & Environnement is an association that currently unites nearly 100 Martinique businesses. Headed by one of the Group’s directors for several years now, the association makes every effort to raise environmental awareness in the local population by pursuing initiatives to save and promote natural areas. The ‘Pays Propre’ (clean country) campaign is one of its flagship initiatives aiming to clean up sites in Martinique in collaboration with numerous companies, associations, individuals and local authorities. GBH and its subsidiaries participate each year, picking up 250 kilos of waste in just one morning! In the last 20 years, more than 250 tonnes of waste have been collected during the event with the help of over 200 businesses and 8,700 volunteers. The association is also involved in green space maintenance and waste disposal and manages the Areté sa illegal dumping site geolocation platform.
A T.E.R.R.E. project for Réunion
To invest in a virtuous approach, in 2019, Decathlon Réunion set four focus areas for an environmentally friendly and sustainable pathway:
1. Separating recyclables and reclaiming its waste: developing a ‘second life’ process for its products.
2. Customer participation in waste collection and separation: installing a metal and plastic waste recovery terminal.
3. Implementing environmentally friendly actions: installing a self-serve water dispenser to raise awareness about the impact of plastic bottles on the environment; participating in scientific and environmental projects in collaboration with private organisations and associations.
4. All Decathlon team members contributing to sustainable development projects: promoting the brand’s eco-friendly products, joint development of initiatives.
Réunion waste reduction week
Every year for Global Recycling Day and Waste Reduction Week, Réunion’s major shopping centres invite the general public to participate in awareness-raising and information workshops. How recycling works, recycling stages according to materials, waste collection... These and other educational events are open to everyone for one week in the shopping centres. In 2019, nearly 6 m3 of toys, 56 small appliances, over 1 tonne of clothing and more than 800 plastic bottles were collected from the three centres in a single week.
A second life for WEEE
Carrefour is the only operator on Réunion Island to have signed up to an initiative to give WEEE (waste electrical and electronic equipment) a second life. This year, the Carrefour stores in Sainte-Suzanne and Saint-Pierre joined Sainte-Clotilde, already involved in the operation. To transform waste into a resource and promote employability, the stores partnered up with charity Emmaüs. The association collects WEEE items, repairs them to give objects a second life, sells them to low-income families and creates jobs along the way.
A second life for WEEE
Carrefour is the only operator on Réunion Island to have signed up to an initiative to give WEEE (waste electrical and electronic equipment) a second life. This year, the Carrefour stores in Sainte-Suzanne and Saint-Pierre joined Sainte-Clotilde, already involved in the operation. To transform waste into a resource and promote employability, the stores partnered up with charity Emmaüs. The association collects WEEE items, repairs them to give objects a second life, sells them to low-income families and creates jobs along the way.
Reforestation: 60 hectares of trees planted
Since it started operations in Ivory Coast, Banaci, a subsidiary of GBH, has taken steps to farm in a way that is kinder to people and the environment.
Introduced in 2019, the “1 person = 1 tree planted weekly” project aims to forest and reforest uncultivated land, borders and buffer zones in a bid to create biotopes for plant and wildlife. Thanks to this reforestation campaign, the capacity for capturing carbon from the atmosphere at the group’s sites has increased.
To date, 60 hectares of trees of various species – teak, gmelina, neem and acacia – have been planted.
Environment week in Destreland, Guadeloupe
For several years, Destreland shopping centre has been hosting Environment Week, a major awareness-raising event for sustainable development. This annual event brings together many associations, Guadeloupe businesses and institutions that strive for better environmental protection through innovative actions. A place for discussion, learning and discovery of all things environmental, Environment Week boasts a varied programme, inviting the general public to explore exhibition booths, participate in games, workshops, artistic events, awards ceremonies and school group activities and discover new technologies.
An ambitious project: bottle return is back in the French Antilles
With a circular economy in mind, the Guadeloupe region has positioned itself as a national pilot territory to bring back container deposits. The target is to achieve zero waste in Guadeloupe by 2035. Carrefour Guadeloupe, a GBH subsidiary, is getting involved alongside the region and Ademe by helping revive the concept of bottle return for recycling by late 2021 across the archipelago. In partnership with local bottlers and Carrefour Martinique, a GBH subsidiary, Ademe Martinique is also undertaking a research project about the 2021 revival of bottle returns for the purposes of reusing glass containers.
Recycling just got easier at Yves Rocher Antilles
Yves Rocher Antilles is establishing a recycling programme for its own glass and plastic bottles. The objective is to involve its most loyal customers in the brand’s commitment to nature and thus put its motto into practice: ‘give back to Nature the most precious gifts it gives us in the best possible way'. The idea is simple: customers bring their empty Yves Rocher jars and bottles and get special offers in store.
Yves Rocher then recycles the glass and plastic from its products. Starting this year, 100% of the bottles that come out of the factories are made from 100% recycled and recyclable PET. The brand has also undertaken to remove all cellophane overwrap from its products by 2023.
Recycling industrial process water
Process water recycling facilities have been built for concrete manufacturing operations. Following on-site treatment by sedimentation, the treated water is reintroduced into the concrete manufacturing process. This water recycling process is a virtuous solution to water resource management, with significantly reduced water consumption and no discharge into the natural environment.
Global Recycling Day: Mr. Bricolage and Eco Mobil get on board
For the occasion of Global Recycling Day on Friday 18 March 2022, Mr. Bricolage Martinique in partnership with Eco Mobil, a local association dedicated to mobility and the circular economy, set up a free mobile waste collection facility aimed at repairing or reconditioning small household appliances, computers, smartphones and second-hand bikes. Members of the public even got a chance to receive a diagnosis of their appliances in the Mon Atelier area run by the Mr. Bricolage DIY chain. The event also held games with reconditioning appliances as prizes. The aim was to limit the amount of waste by educating the public on good sustainability actions. The day proved a resounding success with the public: over 400 kilos of WEEE (waste electrical and electronic equipment) waste collected, 65 diagnoses made and 15 appliances repaired or reconditioned.
21st “Clean Country” operation organised by the Entreprises & Environnement association
The Entreprises & Environnement (E&E) association was set up by GBH’s directors in 1994 with the aim of educating the people of Martinique on issues surrounding environmental protection. The association members include over 80 Martinique businesses and puts into practice concrete actions for protecting and improving the environment. Each year, the “clean country” operation is held to clean up public sites and attracts many participants to its annual gathering which regularly includes GBH and its subsidiaries. In 2021, for the 21st operation, 1,250 volunteers cleaned up 24 natural sites, collecting almost 17 tonnes of waste. Since 2010, the operation has collected a total of over 262 tonnes of waste with the help of over 13,000 participants.
Eco-driving training with Bamitel
In April, Bamitel, a distributor for commercial vehicles company Scania in Martinique, organised eco-driving training for its customers. Three trainers from Scania travelled to Martinique to address topics such as the energy transition, energy savings, transportation and road safety. For the occasion, Bamitel invited local companies – La Deal, Total Energies – to participate in the conversations.
This action is part of the environmental strategy led by Bamitel, a company committed to reducing the cause and effects of accidents and lowering fuel consumption for all its vehicles, without diminishing overall performance.
Entreprises & Environnement association: extensive efforts for 30 years
Founded in May 1994 by GBH senior management, Entreprises & Environnement is an association that currently unites nearly 100 Martinique businesses. Headed by one of the Group’s directors for several years now, the association makes every effort to raise environmental awareness in the local population by pursuing initiatives to save and promote natural areas. The ‘Pays Propre’ (clean country) campaign is one of its flagship initiatives aiming to clean up sites in Martinique in collaboration with numerous companies, associations, individuals and local authorities. GBH and its subsidiaries participate each year, picking up 250 kilos of waste in just one morning! In the last 20 years, more than 250 tonnes of waste have been collected during the event with the help of over 200 businesses and 8,700 volunteers. The association is also involved in green space maintenance and waste disposal and manages the Areté sa illegal dumping site geolocation platform.
An ambitious project: bottle return is back in the French Antilles
With a circular economy in mind, the Guadeloupe region has positioned itself as a national pilot territory to bring back container deposits. The target is to achieve zero waste in Guadeloupe by 2035. Carrefour Guadeloupe, a GBH subsidiary, is getting involved alongside the region and Ademe by helping revive the concept of bottle return for recycling by late 2021 across the archipelago. In partnership with local bottlers and Carrefour Martinique, a GBH subsidiary, Ademe Martinique is also undertaking a research project about the 2021 revival of bottle returns for the purposes of reusing glass containers.
End-of-life vehicles (ELV) in Martinique: processing automotive waste
End-of-life vehicles (ELV) are a risk to human health and the environment. To address this environmental issue, a number of years ago GBH enlisted TDA-VHU – an automotive waste processing association encompassing all the car dealerships in Martinique – to work towards disposing of these vehicles. Its efforts are gaining ground. In 2020, nearly 3,000 end-of-life vehicles (ELV) were collected and recycled through a partnership between TDA-VHU and local councils and with financial support from car manufacturers. To combat ELV dumping and help change behaviours, awareness-raising activities for school groups and the general public are also carried out throughout the year.
BATIMAT RECYCLAGE
Since 2008, BATIMAT RECYCLAGE, a GBH subsidiary, has been storing, processing and recycling construction waste, as well as providing monitoring and traceability. It is a pilot site for the circular economy and the only construction material recycling facility classified for environmental protection (ICPE) in Martinique. Batimat Recyclage turns waste from demolition sites into ready-for-use materials, of a quality identical to those extracted from quarries.
Recycling just got easier at Yves Rocher Antilles
Yves Rocher Antilles is establishing a recycling programme for its own glass and plastic bottles. The objective is to involve its most loyal customers in the brand’s commitment to nature and thus put its motto into practice: ‘give back to Nature the most precious gifts it gives us in the best possible way'. The idea is simple: customers bring their empty Yves Rocher jars and bottles and get special offers in store.
Yves Rocher then recycles the glass and plastic from its products. Starting this year, 100% of the bottles that come out of the factories are made from 100% recycled and recyclable PET. The brand has also undertaken to remove all cellophane overwrap from its products by 2023.
Rainwater harvesting
SAPEB – a company in Martinique that manufactures concrete components for construction and GBH subsidiary – installed a rainwater harvesting system with tank storage. Rainwater harvested in this way helps meet the company’s needs, particularly for its toilet facilities. Other subsidiaries in the Group use the same process in the automotive and mass retail sectors.
Recycling industrial process water
Process water recycling facilities have been built for concrete manufacturing operations. Following on-site treatment by sedimentation, the treated water is reintroduced into the concrete manufacturing process. This water recycling process is a virtuous solution to water resource management, with significantly reduced water consumption and no discharge into the natural environment.
Pioneering treatment and reclamation of distillery waste water
A progressive initiative by Distillerie J.M. aspires to protect aquatic environments and guide the profession towards greater respect for the environment. Through this major project, the company seeks to implement an efficient distillery waste water treatment solution to minimise its impact on the natural environment. In 2018, the distillery developed a plan in partnership with the Institut National de Recherche en Sciences et Technologies pour l’Environnement et l’Agriculture (Irstea), the Office de l’Eau (ODE), Agro Keys and the Agence Française pour la Biodiversité (AFB) to treat and reclaim its waste water using plants. The purpose of the project was to set up a responsible, sustainable solution to vinasse treatment using a system of lagoons (constructed wetland) to naturally treat the by-product. The treated waste water will then be reused to irrigate the estate's farmland.
Separating and valorize
The aim: to turn waste into resources. Managing waste in overseas territories has some specific requirements due to insularity and geographic distance from accredited waste management service providers. This geographic context imposes numerous logistical and transport constraints, not to mention sparse treatment options with efficient reclamation services. With this in mind, GBH and its subsidiaries have focused on three objectives:
-To reduce the amount of waste generated by the Group’s operations as much as possible
-To ensure quality separation of waste at the source. To achieve this objective, waste separation has been reinforced and refined in some of the Group's subsidiaries through special collection resources and new signage. Some waste management areas have also been completely redesigned. Many awareness-raising activities are carried out each year to involve all GBH employees in the initiative.
-To give priority to waste reclamation processes such as recycling and reuse short supply chains.
Water, a precious resource to be protected
Protecting water resources and ecosystems is paramount in our regions. To alleviate pressure on this resource and keep aqueous discharges into the natural environment to a minimum, GBH decided to implement various rainwater harvesting and contaminated water recycling initiatives within its subsidiaries. Water recycled or recovered in this way helps meet the non-potable water needs of some of the Group's operations and subsidiaries. In 2020, nearly 95,000 m3 of water was saved, equivalent to the annual consumption of around 800 households.
Active involvement in the energy transition
GBH's involvement in the energy transition is based on the following objectives:
-To reduce the Group's energy consumption
-To implement renewable energy production solutions
-To develop sustainable mobility
To support its energy transition efforts, GBH regularly renews a variety of energy efficiency partnerships with local economic and institutional stakeholders, such as EDF and ADEME, as well as regional and local authorities.
Reducing the Group's energy consumption
GBH and its subsidiaries have numerous measures in place to reduce the energy consumed for their operations throughout the territories.
Priority is given to using innovative technologies and applying sustainable design principles, both for its infrastructures (new constructions and renovations alike) as well as its technical and processing facilities.
For example, the Group is replacing ageing, energy-intensive equipment with energy-efficient equipment and reinforcing heat insulation in buildings.
In addition, regularly assessing its sites’ energy efficiency, establishing a regulatory system and monitoring through regular energy audits make for optimal energy consumption management.
All measures initiated by the Group in 2020 led to a total reduction in energy consumption of more than 3,800 MWh/year, thus avoiding over 6,000 tonnes of CO2 emissions.
Implementing renewable energy production solutions
GBH has been using renewable energy since 2010. Thirty or so solar PV facilities have been commissioned on the roofs of its subsidiary buildings. Some of these inject the energy produced into the public electricity grid, and for the most recent ones, the energy is consumed directly on the solar power station site. The electricity consumption of establishments equipped with this technology is approximately 30% lower thanks to the new self-contained plants. In total, 60,000m² of roofs equipped with photovoltaic panels produce more than 9,000 MW.h each year, equivalent to the annual consumption of nearly 3,000 households and avoid the emission of approximately 9,000 tons of CO2.
Developing sustainable mobility
In the interests of sustainable mobility, the Group offers electric and hybrid vehicles to individuals and professionals through its car hire and dealership network. On some of its sites, GBH also provides motorists with a network of charging points to make it easier to access faster charging.
The ‘zero consumption zero discharge’ car washing system
To reduce potable water consumption, the Group uses a ‘zero consumption zero discharge’ car washing system in its car hire subsidiaries and some car dealerships. The car washes run on rainwater collected from rooftops plus recycled, treated water from previous washes. They are thus completely self-sufficient in water and do not generate any waste water.
Cultivating the desire to take responsibility
GBH is aware of its health, safety and environmental (HSE) responsibilities and their related challenges. Its HSE charter, signed by all its subsidiaries, pledges to safeguard the health and safety of its employees, protect the environment and abide by HSE regulations. This charter supports the day-to-day efforts GBH has been making for many years to prevent employee health risks and reduce the environmental impacts of its operations. GBH wants to be a significant stakeholder in sustainable development in all regions where it has a presence. It is up to each subsidiary, management team and employee to act responsibly and get involved in this HSE continuous improvement approach.
"Fourmize": increasing waste sorting and promoting recycling
On 17 November 2021 on Réunion Island, GBH, Cinor and Saint-Denis municipality joined forced with the company Fourmize and the Nicollin group to promote waste sorting and recycling. Fourmize is a recyclable waste management solution. Sorted waste converts into “mizes”, which are discount vouchers that can be used in stores. A new “Fourmizière” has just been installed in the car park at Grand Nord shopping centre in Sainte-Clotilde. Now the people of Réunion Island can drop off their sorted waste (paper, cardboard, plastic, etc.) and converted into discount coupons whose value is based on the weight of the waste. This is the third Fourmizière installed on Réunion Island. More than 160 tonnes of waste have already been collected.
Decathlon Réunion teams up with Couleurs Lagon to help protect Réunion Island Lagoon
In 2021, Decathlon Réunion teamed up with local nonprofit Couleurs Lagon in an effort to contribute to preserving Réunion Island Lagoon, a rich natural heritage site. Couleurs Lagon was established to protect the beautiful sea beds at the bottom of Réunion Island’s lagoons and educate the public on how fragile these aquatic ecosystems are. Through its actions, the organisation does what it can to preserve and protect the biodiversity of the lagoons and the rock pools along the coast. Teams from Decathlon Réunion take part in a variety of hands-on ways:
- Raise awareness among and educate school students on marine life,
- Participate in clean-up days on the coast,
- Organise photo competitions for the public to draw attention to the island’s lagoons and rock pools,
- Hold art and photography exhibitions in Decathlon stores.
Coasts get a spring clean
Carrefour Réunion recently led a new initiative on the island: in collaboration with the anti-pollution association PropRéunion, founded in 2017, the supermarkets cleared waste from four beaches and river mouths in one simultaneous operation, all in a single morning. The 118 employees from Carrefour and Carrefour Market Réunion who signed up for the clean-up collected a total 5.9 tonnes of waste. Following the success of this operation that also helped raise public awareness of pollution on the island, two new operations on the same scale are planned for later in 2022. With Carrefour Réunion, “choose a clean Réunion Island”!
A second life for WEEE
Carrefour is the only operator on Réunion Island to have signed up to an initiative to give WEEE (waste electrical and electronic equipment) a second life. This year, the Carrefour stores in Sainte-Suzanne and Saint-Pierre joined Sainte-Clotilde, already involved in the operation. To transform waste into a resource and promote employability, the stores partnered up with charity Emmaüs. The association collects WEEE items, repairs them to give objects a second life, sells them to low-income families and creates jobs along the way.
A week of upcycling awareness
Show consumers that they can reuse objects and materials or turn what’s old into something new was the goal of the “upcycling week” that was held at the Grands Centres shopping centres during European Sustainability Week. For the occasion, the Grands Centres shopping centres showcased local artists who embraced sustainability in their work. In attendance for several days at the three sites, artists gave demonstrations and presented their works, which people could also buy. The Grands Centres shopping malls are delighted to have been able to promote these young budding Réunion artists committed to helping the planet and get their sales off the ground.
A T.E.R.R.E. project for Réunion
To invest in a virtuous approach, in 2019, Decathlon Réunion set four focus areas for an environmentally friendly and sustainable pathway:
1. Separating recyclables and reclaiming its waste: developing a ‘second life’ process for its products.
2. Customer participation in waste collection and separation: installing a metal and plastic waste recovery terminal.
3. Implementing environmentally friendly actions: installing a self-serve water dispenser to raise awareness about the impact of plastic bottles on the environment; participating in scientific and environmental projects in collaboration with private organisations and associations.
4. All Decathlon team members contributing to sustainable development projects: promoting the brand’s eco-friendly products, joint development of initiatives.
Réunion waste reduction week
Every year for Global Recycling Day and Waste Reduction Week, Réunion’s major shopping centres invite the general public to participate in awareness-raising and information workshops. How recycling works, recycling stages according to materials, waste collection... These and other educational events are open to everyone for one week in the shopping centres. In 2019, nearly 6 m3 of toys, 56 small appliances, over 1 tonne of clothing and more than 800 plastic bottles were collected from the three centres in a single week.
Combatting wastage to promote reuse
For several years now, defective products have been of special interest to the Décathlon teams in Réunion. These products are separated for analysis with a view to giving them a second life. This virtuous approach is a long-standing part of the company’s social and environmental policy: Reduce waste; Reuse anything still functional; Recycle for a new life. This green commitment means reducing the company’s environmental impact as well as giving customers the chance to buy quality items at lower prices.
Reducing the volume of pallet waste and developing a circular economy
More than two million pallets arrive on Réunion island every year. Mr Bricolage Réunion employs several measures to recycle this waste. The chain signed an agreement with ECOPAL in 2019 for some of these pallets to be recovered. In addition, Mr Bricolage Réunion implemented a mechanical solution to shred the pallets into wood chips. The Gladiator by Sacria is a roller compactor that crushes and compacts the wooden pallets in a metal skip. This waste is then transported to a processing site. The first stage involves removing metal waste (e.g. nails) using a magnet, then any plastic wrap is removed manually. The now ‘clean waste’ can have compost added to create a mulching solution for farmers.
Undertaking
for local production
GBH is committed to local production in the territories in which it is established, promotes local products and producers to the general public and is involved in organising the livestock and production industries.
Supporting local production
Supporting local production means defending know-how and encouraging initiatives that create economic activities, jobs and wealth.
Getting involved in industry organisation
Beyond referencing local production, GBH, through its hypermarkets and throughout the territories where it is established, is involved in the organisation of the livestock and production industries, develops real production/retail partnerships and showcases local production through operations organised at the points of sale.
Discover some of our actions
Promoting local products and supporting their development
The Destreland and Grand-Camp Carrefour stores have been committed to promoting local production for more than 25 years. In 2016, the Destreland Carrefour store decided to expand its actions in favour of local producers.
Its new strategy, carried out jointly with Carrefour Contact Grand-Camp, is based on three objectives.
• Promote the know-how of its producers and the richness of local production through a corporate video, the "Committed to local production" exhibition and dedicated marketing campaigns.
• Provide greater visibility to local products by introducing a new brand, "Produits d'Ici” (Local Products).
• Support the development of production chains.
In 2016, both stores worked weekly with more than 100 local producers.
Carrefour Matoury & Contact Rémire Montjoly, helping to promote local producers
Carrefour Matoury & Contact Rémire Montjoly stores have developed the ‘Produits d’ici’ brand to show their commitment to promoting local producers. Created in 2020, the Produits d’ici brand is an easy way to flag products supplied by local producers and guarantee the quality of its products. This campaign also promotes the wealth of local products, highlights the expertise of local farmers and supports the development of production chains in French Guiana.
In addition to supporting local producers, Carrefour Matoury and Contact Rémire Montjoly resolved to join the sustainable development movement. In June 2021, the stores launched a new ‘Talent d’ici’ (Talents from here) initiative to showcase artists in French Guiana. During the first edition of the competition, local artists were asked to produce a work on the theme of ‘products from here’ which, after selection by the jury, were submitted to a public by the Facebook community then printed on to 76,500 shopping bag. The winning artist won a prize to the tune of 5,000 euro. The funds collected from selling the shopping bags were donated to the environmental nonprofit Kwata in French Guiana, founded in 1994 and approved by the Ministry for the Environment. The organisation is a member of the IUCN (International Union for Conservation of Nature).
Visual caption: Olivia Debyser, painter, “Animaux Mosaïque”. Techniques used: acrylic on canvas, mixed techniques (coconut fibre collage, driftwood, paper, calabash, seeds and newspaper). References sent: Portfolio
In New Caledonia, SCIE promotes local producers
In 2021, SCIE launched a new campaign to promote local producers entitled “Produits d’ici : soutenons les talents locaux” (Producers from here: let’s support local talents). Appearing in video testimonials, local producers talk about their journey and the passion they have for their work and farm. The films have been promoted among the public thanks to communication media managed by Géant Casino (social media, website, stores).
Informing customers about local producers and their approach
In 2014, Géant and Casino signed partnerships with local breeders and highlighted their production in stores, using specific displays and presentations.
The "responsible agriculture" approach of local fruit and vegetable producers, whose objective is to limit the impact on the environment while maintaining optimum health quality, was also highlighted during advertising campaigns and through the organisation of a market open to all families.
In 2016, as part of their quality approach, the Géant hypermarket and Casino supermarkets (SCIE) continued to showcase local products through the "Route des saveurs" (Flavour Route) selection. Presented on the pages of a catalogue distributed at the store entrance, portraits of local producers and a description of the activities have helped to increase awareness of this sector and boost customer confidence.
Carrefour Réunion: 35 years of commitment to local production
A native of and committed to Grand Ilet, Maximin Maillot created his poultry farming business for egg production in 1975 with the desire to develop a strong economy in his village. For 3 years now he’s been working in organic egg production. “In real terms, GBH has been working with local agrifood industry players for 35 years,” explains Amaury de Lavigne, director of Carrefour Réunion.
See the testimonial by Maximin Maillot
You’ll find Léo de Salazie eggs — produced in the heart of Grand Ilet — on Carrefour Réunion shelves. It’s a 30-year win-win partnership with Carrefour Réunion that has contributed to the economy and development of this particularly landlocked village on the island.
More informations: https://bit.ly/2NnCCiD
Taking action to promote the Reunion Island dairy industry
Danone Réunion, a subsidiary of GBH, actively participates in the development of the island’s dairy industry within joint trade organisations (Aribev and Fodelait). The company also contributes to the work of ADIR (Association for the industrial development of Réunion Island) to promote the industry to all segments of the public. With sixty plus different products, Danone produces 6,000 tonnes of yoghurt locally each year.
Joint efforts with local producers
For several years, Carrefour – a GBH subsidiary – has been obtaining supplies locally and is committed to promoting the local livestock and crop production sectors. Following the initiative of the poultry agreement and beef charter that were signed by all sectors on the island (breeders, abattoirs, the French state, administrations, importers and distributors), the company also played a significant role in efforts with producers, including a marketing campaign, better visibility in shops, sales policy and decision-making support in Brussels.
Undertaking
for culture and heritage
The Fondation Clément is a GBH corporate foundation that patrons the arts and cultural heritage in Overseas
Supporting the arts and cultural heritage
The Fondation Clément is a GBH corporate foundation that is a patron of the arts and cultural heritage in the Caribbean. It supports contemporary creation by organising exhibitions at Habitation Clément and creating a collection of works that are representative of Caribbean creativity over the last decades. The Foundation is hosted at Habitation Clément, a heritage site classified as a historic monument where Clément agricultural rum is produced.
While the Clément Foundation has dedicated contemporary art spaces, for example the sculpture garden and exhibition rooms, the artists use the entire property to express themselves.
Bringing the history of the Caribbean to life and protecting heritage
The Clément Foundation manages important collections of private archives, a library on the history of the Caribbean and iconographic collections. It also publishes works of a cultural nature and contributes to the protection of heritage by highlighting traditional architecture.
More information : https://www.fondation-clement.org/