News

GBH continues its expansion in Costa Rica with the acquisition of Adobe Car Rental

GBH
GBH développement international

The Group announces the acquisition of Abode Car Rental, the number 2 car rental agency in Costa Rica

This family-owned company with 2,800 vehicles and the country’s largest network of local agencies increases GBH’s presence in this fast-growing market.

This acquisition was finalised at the end of February 2025 and consolidates its mobility position alongside Jumbo Car, which was set up in Costa Rica in 2020 and is growing rapidly.

GBH operates in the motor-vehicle sector in Costa Rica with Kia Costa Rica, Mazda and Lynk & Co, as well as in the beauty sector with Yves Rocher Costa Rica, and is bolstering its growth ambitions in this dynamic country, which presents a wealth of opportunities.

 

Pictured: the Adobe Car Rental team with Ms Katitia Enriquez and Mr Alejandro Riggioni (sales assistants) in the centre, Yannick Marcade, Gabriel Clare, Eric Sharf, Andrea Martin, Enrique Loria and Alberto Chacon.

Our group

Founded in 1960, GBH developed in the France's overseas departments before expanding internationally. The growth of GBH, a Martiniquan family group, was first built on industrial activities in the food, building material, and tyre retreading sectors. Today, the Group has expanded to include two further business areas automobile distribution and mass retail.

Our commitments

GBH contributes to the sustainable economic and social development of the territories in which it is established by promoting the social, cultural, heritage and ecological environment.