News press

In 2016, Carrefour Destreland increased its actions in favour of local producers. Its new strategy, carried out jointly with Carrefour Contact Grand-Camp, is based on three objectives.

• Promote the know-how of its producers and the richness of local production through a corporate video, the "Committed to local production" exhibition and dedicated marketing campaigns.

• Provide greater visibility to local products by introducing a new brand, "Produits d'Ici” (Local Products).

• Support the development of production chains.

Carrefour Destreland and Grand-Camp have been committed to local production for more than 25 years.