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Interview - Stéphane Hayot: "Consumers are waiting for prices to fall!"

GBH
GBH engagé dans la baisse des prix depuis plusieurs années

In the face of recent doubts, we would like to reiterate our commitment to supporting consumers and economic operators in the territory. 
In an interview with the Journal du Dimanche newspaper, Stéphane Hayot, Managing Director, discusses the realities of the Overseas France market and tangible measures.

  • Ongoing price cut: -9% since 1 January 2025 thanks to the abolition of dock dues and an adjustment to our margins.
  • A regulated competitive framework: our practices are aligned with those of stores in Mainland France.
  • A logistical and fiscal reality: 80% of products are imported, with the structural costs optimised in order to preserve purchasing power.

We remain committed to offering competitive prices and improving product accessibility in Martinique.

Read the full article here: Journal du Dimanche, Sunday 2 February 2025.

Our group

Founded in 1960, GBH developed in the France's overseas departments before expanding internationally. The growth of GBH, a Martiniquan family group, was first built on industrial activities in the food, building material, and tyre retreading sectors. Today, the Group has expanded to include two further business areas automobile distribution and mass retail.

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Our commitments

GBH contributes to the sustainable economic and social development of the territories in which it is established by promoting the social, cultural, heritage and ecological environment.

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