The Destreland and Grand-Camp Carrefour stores have been committed to promoting local production for more than 25 years. In 2016, the Destreland Carrefour store decided to expand its actions in favour of local producers.

Its new strategy, carried out jointly with Carrefour Contact Grand-Camp, is based on three objectives.

• Promote the know-how of its producers and the richness of local production through a corporate video, the "Committed to local production" exhibition and dedicated marketing campaigns.

• Provide greater visibility to local products by introducing a new brand, "Produits d'Ici” (Local Products).

• Support the development of production chains. 

In 2016, both stores worked weekly with more than 100 local producers.

Carrefour Matoury & Contact Rémire Montjoly stores have developed the ‘Produits d’ici’ brand to show their commitment to promoting local producers. Created in 2020, the Produits d’ici brand is an easy way to flag products supplied by local producers and guarantee the quality of its products. This campaign also promotes the wealth of local products, highlights the expertise of local farmers and supports the development of production chains in French Guiana.

In addition to supporting local producers, Carrefour Matoury and Contact Rémire Montjoly resolved to join the sustainable development movement. In June 2021, the stores launched a new ‘Talent d’ici’ (Talents from here) initiative to showcase artists in French Guiana. During the first edition of the competition, local artists were asked to produce a work on the theme of ‘products from here’ which, after selection by the jury, were submitted to a public by the Facebook community then printed on to 76,500 shopping bag. The winning artist won a prize to the tune of 5,000 euro. The funds collected from selling the shopping bags were donated to the environmental nonprofit Kwata in French Guiana, founded in 1994 and approved by the Ministry for the Environment. The organisation is a member of the IUCN (International Union for Conservation of Nature).

Visual caption: Olivia Debyser, painter, “Animaux Mosaïque”. Techniques used: acrylic on canvas, mixed techniques (coconut fibre collage, driftwood, paper, calabash, seeds and newspaper). References sent: Portfolio

In 2021, SCIE launched a new campaign to promote local producers entitled “Produits d’ici : soutenons les talents locaux” (Producers from here: let’s support local talents). Appearing in video testimonials, local producers talk about their journey and the passion they have for their work and farm. The films have been promoted among the public thanks to communication media managed by Géant Casino (social media, website, stores).

In 2014, Géant and Casino signed partnerships with local breeders and highlighted their production in stores, using specific displays and presentations.

The "responsible agriculture" approach of local fruit and vegetable producers, whose objective is to limit the impact on the environment while maintaining optimum health quality, was also highlighted during advertising campaigns and through the organisation of a market open to all families. 

In 2016, as part of their quality approach, the Géant hypermarket and Casino supermarkets (SCIE) continued to showcase local products through the "Route des saveurs" (Flavour Route) selection. Presented on the pages of a catalogue distributed at the store entrance, portraits of local producers and a description of the activities have helped to increase awareness of this sector and boost customer confidence.

A native of and committed to Grand Ilet, Maximin Maillot created his poultry farming business for egg production in 1975 with the desire to develop a strong economy in his village. For 3 years now he’s been working in organic egg production. “In real terms, GBH has been working with local agrifood industry players for 35 years,” explains Amaury de Lavigne, director of Carrefour Réunion.

See the testimonial by Maximin Maillot

You’ll find Léo de Salazie eggs — produced in the heart of Grand Ilet — on Carrefour Réunion shelves. It’s a 30-year win-win partnership with Carrefour Réunion that has contributed to the economy and development of this particularly landlocked village on the island.

More informations: https://bit.ly/2NnCCiD 

Danone Réunion, a subsidiary of GBH, actively participates in the development of the island’s dairy industry within joint trade organisations (Aribev and Fodelait). The company also contributes to the work of ADIR (Association for the industrial development of Réunion Island) to promote the industry to all segments of the public. With sixty plus different products, Danone produces 6,000 tonnes of yoghurt locally each year.

For several years, Carrefour – a GBH subsidiary – has been obtaining supplies locally and is committed to promoting the local livestock and crop production sectors. Following the initiative of the poultry agreement and beef charter that were signed by all sectors on the island (breeders, abattoirs, the French state, administrations, importers and distributors), the company also played a significant role in efforts with producers, including a marketing campaign, better visibility in shops, sales policy and decision-making support in Brussels.