This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

Carrefour Destreland and Contact have always been involved in promoting local production, particularly through its Products from Here ("Produits d’Ici") label, which covers all products from crafts, industry, livestock, fishery and crop production in Guadeloupe. 

Products from Here is a partnership made up of more than 200 local suppliers and more than 2,200 local products sold to the brand’s customers every day. 

In 2023, the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR), made up of all operators from the fruit and vegetable sector (farmers, professional organisations and distributors), developed a brand called MOSO TE LA, which means “piece of land” in order to promote local production, such as consuming local food, contributing to Guadeloupe's food sovereignty, supporting farmers who guarantee the traceability of their production, and protecting jobs, particularly in the agricultural sectors. 

Carrefour Destreland and Contact are joining forces on the project, born out of joint work driven by shared values. 

For this purpose, the stores' teams have got involved and have taken part in the competition to crown the best fruit and vegetable departments in Guadeloupe. Thanks to their strong commitment and professionalism, Carrefour Destreland won 1st prize in the 2023 MOSO TELA Trophy!

The Destreland and Grand-Camp Carrefour stores have been committed to promoting local production for more than 25 years. In 2016, the Destreland Carrefour store decided to expand its actions in favour of local producers.

Its new strategy, carried out jointly with Carrefour Contact Grand-Camp, is based on three objectives.

• Promote the know-how of its producers and the richness of local production through a corporate video, the "Committed to local production" exhibition and dedicated marketing campaigns.

• Provide greater visibility to local products by introducing a new brand, "Produits d'Ici” (Local Products).

• Support the development of production chains. 

In 2016, both stores worked weekly with more than 100 local producers.

This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

Carrefour Matoury & Contact Rémire Montjoly stores have developed the ‘Produits d’ici’ brand to show their commitment to promoting local producers. Created in 2020, the Produits d’ici brand is an easy way to flag products supplied by local producers and guarantee the quality of its products. This campaign also promotes the wealth of local products, highlights the expertise of local farmers and supports the development of production chains in French Guiana.

In addition to supporting local producers, Carrefour Matoury and Contact Rémire Montjoly resolved to join the sustainable development movement. In June 2021, the stores launched a new ‘Talent d’ici’ (Talents from here) initiative to showcase artists in French Guiana. During the first edition of the competition, local artists were asked to produce a work on the theme of ‘products from here’ which, after selection by the jury, were submitted to a public by the Facebook community then printed on to 76,500 shopping bag. The winning artist won a prize to the tune of 5,000 euro. The funds collected from selling the shopping bags were donated to the environmental nonprofit Kwata in French Guiana, founded in 1994 and approved by the Ministry for the Environment. The organisation is a member of the IUCN (International Union for Conservation of Nature).

Visual caption: Olivia Debyser, painter, “Animaux Mosaïque”. Techniques used: acrylic on canvas, mixed techniques (coconut fibre collage, driftwood, paper, calabash, seeds and newspaper). References sent: Portfolio

This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

Carrefour Martinique, which has been committed to local production for many years, has set up the first-ever “Local Production Meeting” event. 

This first event took stock of the importance of local products in customer purchases and set a new 2028 objective. 

It was held on 8 March 2023 and brought together more than 240 local-production operators. 

Three firm commitments were made: 

• A 30% increase in the level of procurement of local products.
• The creation of a “launchpad” space in our stores in order to help to illustrate and spotlight young local producers and craftspeople.
• The creation of an assistance fund in partnership with the Chamber of Agriculture in order to provide young Martinican farmers with everything that they need to develop and support any innovations by them. 

During the Carrefour Martinique “Support for Local Production” sales operation (known as "Soutien à la Production Locale" locally), from 14 to 26 March 2023, more than 100,000 euros were raised thanks to customers’ purchases of local products. This amount was donated to the Chamber of Agriculture and the Cœur Martinique charity. 

As a result, 16 farmers were awarded prizes during a special ceremony for young farmers.

This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

SCIE Distribution, a GBH subsidiary containing mass-retail brands, has been working alongside the Federation of Industries of New Caledonia (FINC), which brings together local producers from the food and convenience goods industries. This cooperation aims to boost the long-term competitiveness of local businesses, create jobs and spark a constructive dialogue between local production and SCIE. All parties involved are committed to improving the positioning of local products on shelf displays, striving to develop their signage techniques and supporting them commercially. In order to enhance its involvement, SCIE Distribution rolls out communications campaigns each year.

In 2023, the Butchery team at the Géant Sainte-Marie hypermarket played an active role in creating a new cattle variety which involved cross-breeding between two cattle breeds:

Senepol (beef of Caribbean origin, present in Caledonia for several decades)

and Wagyu (beef of Japanese origin, by artificial insemination)

This crossbreeding, instigated by Caledonian farmers, created a new variety: Senegyu.

It involves extensive farming, which respects animal welfare and mainly feeds the cattle with grass and cereals produced by the same farm on the Ouenghi River in the commune of Boulouparis.

The taste of Senegyu, its tenderness and its delicious taste make us think of our territory. This huge success with customers has encouraged farmers to continue producing it.

This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

In 2021, SCIE launched a new campaign to promote local producers entitled “Produits d’ici : soutenons les talents locaux” (Producers from here: let’s support local talents). Appearing in video testimonials, local producers talk about their journey and the passion they have for their work and farm. The films have been promoted among the public thanks to communication media managed by Géant Casino (social media, website, stores).

In 2014, Géant and Casino signed partnerships with local breeders and highlighted their production in stores, using specific displays and presentations.

The "responsible agriculture" approach of local fruit and vegetable producers, whose objective is to limit the impact on the environment while maintaining optimum health quality, was also highlighted during advertising campaigns and through the organisation of a market open to all families. 

In 2016, as part of their quality approach, the Géant hypermarket and Casino supermarkets (SCIE) continued to showcase local products through the "Route des saveurs" (Flavour Route) selection. Presented on the pages of a catalogue distributed at the store entrance, portraits of local producers and a description of the activities have helped to increase awareness of this sector and boost customer confidence.

This year, GBH, through its Carrefour Destreland & Contact subsidiaries, is proud to be alongside the Guadeloupe Chamber of Agriculture, the Guadeloupean Meat and Livestock Production Interprofessional Group (IGUAVIE) and the Guadeloupean Fruit, Vegetable and Horticulture Interprofessional Group (IGUAFLHOR) in order to represent and spotlight the excellence of local agricultural sectors.

This show is a good opportunity to step up this commitment, network with producers and showcase local produce.

For more than 20 years, we have actively supported local production and have strived to promote the incredible agricultural produce from our territories.
Every day, produce from our farmers in French overseas territories finds its way into our Carrefour stores, giving our customers the opportunity to enjoy the finest local produce.

GBH, through its Carrefour Destreland & Contact, Carrefour Martinique, Carrefour French Guiana and Carrefour Réunion Island subsidiaries, is the leading local-produce partner in Overseas France.
We will continue to support producers from French overseas territories in order to strengthen local sectors, innovate together and get the incredible agricultural produce from our territories to as many people as possible.

A native of and committed to Grand Ilet, Maximin Maillot created his poultry farming business for egg production in 1975 with the desire to develop a strong economy in his village. For 3 years now he’s been working in organic egg production. “In real terms, GBH has been working with local agrifood industry players for 35 years,” explains Amaury de Lavigne, director of Carrefour Réunion.

See the testimonial by Maximin Maillot

You’ll find Léo de Salazie eggs — produced in the heart of Grand Ilet — on Carrefour Réunion shelves. It’s a 30-year win-win partnership with Carrefour Réunion that has contributed to the economy and development of this particularly landlocked village on the island.

More informations: https://bit.ly/2NnCCiD 

Danone Réunion, a subsidiary of GBH, actively participates in the development of the island’s dairy industry within joint trade organisations (Aribev and Fodelait). The company also contributes to the work of ADIR (Association for the industrial development of Réunion Island) to promote the industry to all segments of the public. With sixty plus different products, Danone produces 6,000 tonnes of yoghurt locally each year.

For several years, Carrefour – a GBH subsidiary – has been obtaining supplies locally and is committed to promoting the local livestock and crop production sectors. Following the initiative of the poultry agreement and beef charter that were signed by all sectors on the island (breeders, abattoirs, the French state, administrations, importers and distributors), the company also played a significant role in efforts with producers, including a marketing campaign, better visibility in shops, sales policy and decision-making support in Brussels.